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Parrish Ford

  • 2900 River Rd W, Goochland, VA 23063
  • Industrial Roofing
  • Residential Roofing
  • 24/7 Emergency Repairs
  • Free Estimates
  • Licensed & Insured
Hours
Mon7:30 AM - 9:00 PM
Tue7:30 AM - 9:00 PM
Wed7:30 AM - 9:00 PM
Thu7:30 AM - 9:00 PM
Fri7:30 AM - 9:00 PM
Sat7:30 AM - 9:00 PM
Sun7:30 AM - 9:00 PM
About the Business

At Parrish Ford, located in Goochland, Virginia, we pride ourselves on our extensive expertise in roof services, including installation, repair, maintenance, waterproofing, and gutter cleaning. Our versatile team is equipped to handle both residential and commercial projects, ensuring that each job is managed with precision and care. We understand the complexities involved in roofing, and we are committed to delivering durable solutions that stand the test of time. Our organization and attention to detail set us apart in the industry.

We approach every project with a focus on thoroughness, ensuring that no aspect is overlooked. Whether addressing a minor roof leak or undertaking a comprehensive waterproofing initiative, our team is dedicated to providing high-quality results that add long-term value. With our strong project coordination, we are well-prepared to tackle even the most complex roofing challenges in Goochland and the surrounding areas.

What people say about “Parrish Ford”?

Customer feedback for Parrish Ford indicates a generally positive sentiment, especially regarding their car buying experience and service quality. Many customers commend the friendly and knowledgeable staff, noting that the process is straightforward and free of pressure tactics. However, there are serious concerns raised about the service recommendations and communication around pricing, particularly related to unnecessary repairs and misleading tire quotes. Despite these issues, the majority of reviews highlight excellent customer service and efficient communication, making Parrish Ford a preferable choice for many.

What Users Like The Most
  • Every person we encountered was wonderful and helpful!
  • The staff is friendly and they keep you informed of any changes on your vehicle.
  • No hidden fees. No extras. In and out in under 20 minutes.
  • This dealership was a breath of fresh air compared to the normal hustle and bustle.
  • I had an excellent experience purchasing my Ford Maverick from Parrish Ford.
What Users Like The Least
  • They recommended work that was not needed.
  • I was told on my truck and my wife’s truck that brakes were bad and were metal to metal.
  • When I provided a quote that was better, they said all they bear is price per tire.
  • Be careful taking your vehicles to the dealership for work.
  • I thought shopping at Sheehy would save $$. However, they came to me with monthly payments that were ABOVE the one Parrish quoted me.
Recommended Reviews
Overall Company Rating
Excellent 4.9
Out of 52 reviews
5 stars
4 stars
3 stars
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1 stars
Show first:
Ashley Wells
Aug 5, 2025

They recommended work that was not needed. I was told on my truck and my wife’s truck that brakes were bad and were metal to metal. I changed the brakes myself in both vehicles and neither were metal to metal or needed rotors. I was also provided a tire quote that said they would bear any price guaranteed, when I provided a quote that was better, they said all they bear is price per tire, not the overall price. I e never heard of something so dumb. Who cares about price per tire over the overall price!!! Be careful taking your vehicles to the dealership for work and letting them tell you things are needed. Do your homework!!

Ambre Trevillian
Jul 19, 2025

The most pleasurable car buying experience I have had in all my years! Every person we encountered was wonderful and helpful! Can’t recommend Parrish enough!

Jonathan Cavaliere
Jul 10, 2025

We had a great experience with David and the rest of the team at Parrish Ford. They were very busy that day, but they took care and still made sure that every one of their clients and customers got individual attention and excellent service. Their new and used prices are great, and they are knowledgable and helpful. We stopped at 3 ford dealerships that day, but this is the one we drove off the lot in a nice truck. We'd definitely come back when it's time for the next one.

Bob Bradley
Jun 13, 2025

I recently purchased a late model used Ford pickup from a dealer up north. I picked parish Ford as my go to dealer for service or any other issues I may have since they are a lot closer to where I live. I've been there on three different occasions and all three times was treated excellent by the service and parts department. On my last visit they're on Wednesday I want to say special thanks to Kate Isley and Mike in the service department. They went out of their way to make sure I understood everything that I needed to know about my truck. They will be my go to dealer and I highly recommend them to anybody who has a Ford and needs parts for service.

H.
Jun 11, 2025

I had a very positive experience purchasing my vehicle from Parrish Ford, and I’d especially like to thank my salesperson, David Jones. He was professional, responsive, and easy to work with throughout the entire process.
One thing I really appreciated was being able to handle almost everything over email, right up until the day I came in to pick up the car. It made the entire process much more convenient and straightforward.
The paperwork was quick and transparent—no surprises, no gimmicks, and no pressure to add anything I didn’t need. Just honest, smooth service from start to finish.
Thank you to David and the team for making this a pleasant and easy car-buying experience.

Janet Carter
Jun 10, 2025

Parrish Ford is the best Ford dealer that I’ve ever used for service. The staff is friendly and they keep you informed of any changes on your vehicle. I would give them more than 5 stars if there was an option for it.

Victoria Pleasants
Jun 8, 2025

This dealership was a breath of fresh air compared to the normal hustle and bustle you deal with at the large dealerships saturating the market these days. From start to finish our experience was easy, respectful, and straight forward. We made a 4 hour trip to do business with this dealership and we will now be customers for life. Huge shoutout to Kevin for his outstanding customer service, and thank you so much to the whole team!

Kevin Larson
May 7, 2025

I decided to purchase some add-ons for my truck that I planned to order through Ford's website. (Incidentally, I received via email a 20% off coupon days before I ordered. Score!) I stopped in unannounced a few days before to validate that I was selecting the right parts. The guys at the desk were very helpful, and I was able to talk truck with them. I felt very confident in what I planned to buy based on the walk-in conversation. I decided to ship to Parrish Ford and have them install the parts. The Service department was immaculate and well organized. I dropped my truck off the night before. Everything was done by 10AM the next day. I'm pleased with the quality of the installation and the rapid completion of the work. I'm now considering more purchases and will definitely follow the same approach.

Darrin Johnson
May 2, 2025

The service department is top notch! Matt,Kate & the service manger Macy always do what is best for me and my vehicles. I'll say it once and I'll keep saying it. Parrish Ford is the best!

brian hall
May 1, 2025

Simple, fast, as discussed. No hidden fees. No extras. In and out in under 20 minutes. David is wonderful to work with.

Jonathon Wolfe
Apr 13, 2025

My wife and I I purchased a used truck from Parrish Ford it was a fantastic buying experience and everything was as described. David was our salesman and we couldn’t have asked for anything better. We will definitely be recommending Parrish to our friends and family even though we live about 3 hours away from this dealership. If you’re looking for an old school feel at a dealership with people who are willing to help you this is your place to shop!

Patsy Clarke
Mar 17, 2025

Wonderful service! My vehicle was picked up serviced and bought back to my home. I didn't have to take off work. Thanks Parrish!

Derek L
Mar 13, 2025

I've bought many cars, many different makes and models. This was the best sales, finance and delivery experience I have ever had. Professional, engaging and knowledgable sales staff (David Jones). Upfront price negotiation, no hidden fees, no pressure and no finance office upsales. I recommend the dealership and would not hesitate to buy another vehicle from them.

Joe Payne
Feb 12, 2025

Parrish Ford has restored my belief in quality and cost in dealer service. I have a new to me Ford Explorer and am beyond pleased with the customer service Parrish provides at a truly great price. Parrish has just gained a new customer and is WELL worth the extra drive time from RVA.

David Samuel
Feb 12, 2025

Purchased my new to me vehicle here. Everyone was very friendly. Enjoyed talking with them while going through the process of purchasing my truck. David Jones was the salesman, very friendly, I enjoyed talking and dealing with him. If I had the need to purchase another vehicle, I would go speak with him to see what Parrish has.

Pedro Rodriguez
Feb 8, 2025

Two words, just two words sum up a very exceptional buying experience, not once, but twice! Two words embody the concepts of experience, friendliness, and patience! Thinking of just two words let's you know that you can shop, peruse, and ask questions with no pressure whatsoever and when you're done, you'll leave wholly satisfied without buyer's remorse or with the feeling that you were swindled and bamboozled. On the contrary, you'll have the desire to come back again! Parrish Ford! Parrish Ford and the two gentlemen responsible for the fantastic buying experience, David and Harold! Before you EVEN think about going anywhere else for a vehicle purchase, call, or better yet, go to Parrish Ford and speak with David and Harold, even for a non-Ford vehicle! You'll not be sorry! Great service, friendly, patient, and knowledgeable staff, and excellent facility! Parrish Ford, we HIGHLY recommend this dealer!

Crystal Biggers
Dec 30, 2024

I have bought 2 vehicles here with David J. My family members have also bought many vehicles here over the years. David J. has been amazing and beyond helpful. I thought shopping at Sheehy would save $$. However they came to me with monthly payments that were ABOVE the one Parrish quoted me, EVEN THOUGH THE ADVERTISED PRICE WAS CHEAPER. Do not trust the price they offer to lure you in. Save yourself some money and shop at Parrish.

Country Girl
Nov 27, 2024

Service department that set up my appointment was efficient and friendly. My wait time for my service to be done was minimal, which means a lot. Always nice to know that the repair shop takes care of my car as if it was their own

renee hutson
Oct 25, 2024

Parrish Ford is my dealership, I have a great experience with all the employees there every time I have my 21 escape maintenance services. Very friendly and professional. I would gladly recommend this dealership to anyone.

David Burnam
Oct 21, 2024

I had an excellent experience purchasing my Ford Maverick from Parrish Ford. This was my my most liked, lowest pressure, most genuinely friendly car buying experience ever. David Jones (sales) was friendly, knowledgeable, and lightning-quick responsive.
It is definitely worth the scenic drive from western Henrico to shop here.

Doug Adams
Oct 16, 2024

Parish Ford has been excellent in servicing my 2023 Ford F150 Lightning. Two maintenance appointments in the year and one half and 20,000 miles since I purchased the truck cost $130.00

Ronny Smith
Sep 17, 2024

Parrish Ford is the friendliest place I've ever been to, and Prices are great! Service is excellent! and the service department has the most knowlegable, and friendly
staff, and answers all your questions with a smile.

John Jordan
Sep 14, 2024

Macy and her team knocked out a major engine repair in 3 days, price was fair and communication was superb.

Randy Cumpston
Sep 10, 2024

Parrish Ford is the best dealership from sales to service. It doesn’t get any better than dealing with this Ford family . Jason Shaw is the best in the sales department with vast knowledge in Ford products.They treat their customers right. I’ve being dealing with them for over 25 years and never had a negative experience

Linda Sichenze
Sep 2, 2024

We have purchased two vehicles from Parrish Ford, salesman Jason Shaw, and we have them serviced at Parrish also. Jason is SO smart, knows seemingly everything OR will find out quickly. He’s the ideal salesman. No forcing us into anything. Our first purchase from leaving home until arriving home with our new vehicle, including a test drive, was less than two hours. Second purchase was an order. Took Ford forever, but not Jason’s fault. We have nothing but excellent things to say about this dealership.

Jaci Aronhalt
Aug 12, 2024

We have received impeccable service at Parrish, even though our vehicle was purchased at another dealer out of state. Great communication, prompt responses and timely repair.

James Andrrews
Aug 5, 2024

Very nice and kind salesman Aka Dave and financial personal aka John . They all were very informative.
Answered any questions we had. Parrish is a small town dealership that treats you like family.

Hugh Shaffer
Aug 4, 2024

Parrish Ford is the only place I trust to service both my F-150 and my Edge because of the quailty and professional workmenship they have provided me through the years. Execellent 5 STAR service!!! Thank you.

Thomas Brooks
Aug 2, 2024

I was very pleased with the quality of service and the efficiency. Everything was done the way that was promised.

Nick Abney
Jul 16, 2024

The whole experience was a class act. David the salesmen made the car buying process easy and quick. 10/10 would recommend to anyone.

MIke Martin
Jul 13, 2024

If you want to buy a Ford this is absolutely the place to go. David is an amazing salesperson no pressure and walked me through everything in detail. My wife and I last sales experience from a Jeep dealership was horrendous. This was the total opposite Parrish is an amazing place to purchase a vehicle. Thanks so much

David Hall
Jul 12, 2024

This dealership is a pleasure to work with. The purchase went quickly and smoothly. Pricing is fair and this is the only dealer, in the area, that doesn't charge a processing fee. When purchasing the towing mirrors the parts department was fair on their prices. The service department got my vehicle in and out quickly.
I would recommend Parrish Ford to anyone looking to purchase, or service, a Ford.

MARIOX XOIRAM
Jul 7, 2024

David Jones is a professional, humble, and honest salesman. He is transparent, has a good sense of humor, and helped answer any questions we had. He deserves a raise for his accountability and reliability. He is genuine all the way. If you need someone you can count on, you will not find a better person.

1
Jul 7, 2024

David at Parrish Ford was absolutely amazing in every way possible. Prompt and very informative; this is the kind of person you wish to meet at dealers because everything is upfront. Whenever, he didn't have an answer he would be honest and find out for me. Everything is upfront in pricing as well so expect to come in with no agenda other than being treated correctly and people looking out to ensure things work out on both ends. Amazing day thank you so much for all your help David.

Karen Bergmark
Jun 25, 2024

Our experience with Parrish Ford has been very positive. Right from our first visit to look at some used cars we had see online, Dave made everything easy. It was certainly the best experience we have ever had purchasing a car - and we are in our 80's. Dave patiently explained how everything in the car worked and guided us through the paperwork, with no stress. If you are looking at cars, definitely check out Parrish Ford and Dave Jones.

Jerry Meissner
May 21, 2024

Parrish Ford, service department, could be a model for how all dealerships should conduct themselves with customers in need of automobile service, very professional.

Matthew Gatto
May 2, 2024

The service here was top-notch! I actually purchased a pre-owned/trade-in from this dealership and had a wonderful experience in doing so. Shout-out in particular to a salesman named David that kept solid communication throughout the entire process and made me feel at ease. Highly recommend Parrish Ford to anyone looking to deal with folks that are straight-shooters and a joy to work with.

Joanna Nuckols
Apr 29, 2024

Everyone was so very nice. Answered my questions and were never pushy. No stress and a very pleasant experience. Would highly recommend.

NDN LOVER
Apr 28, 2024

There is no better Ford Dealer around better than Parrish Ford..They feel like friends immediately..They will answer dumb question in case you are not familiar with things..I had to ask how to make my phone work thru truck..Being of age there are alot of new things I dont understand..They make you feel good about your purchase..

Natalie Evans
Apr 23, 2024

I had been window shopping for a pre-owned Ford Explorer for a few months when I found the exact one I was looking for at Parrish Ford (and they had not only one, but two that fit my specific criteria). When I called & got Jason, he added me to their list and he made sure I was the first to know when they came in. The entire staff at Parrish Ford was so kind, respectful, and just downright easy to work with - I think I test drove & bought my car within the better part of an hour (you can’t beat that with a young family). We are a devoted Ford family and have had a couple experiences at bigger Ford dealerships that were not great (the usual aggressive sales tactics). I can say with certainty that we’ll try to use Parrish for all our Ford needs going forward. If you’re in the Richmond area, trust me when I say that they’re worth the short & beautiful drive out to Goochland ❤️

Michael Vandeweghe
Apr 22, 2024

Great group of people to work with. Service department is friendly and helpful. Will be using Parrish primarily from now on.

Paul Toms
Apr 21, 2024

I have owned a lot of vehicles since my first one in 1967. I am 78 years old and I have never had an easier purchase than I had at PARRISH FORD! I talked to Jason on the phone, made appointment for Saturday morning. The vehicle was ready. Jason got some information and turned us over to John who finished the deal. There was no Service Charge! John had the paperwork ready, we signed and headed up the road.
The whole process was easy. All of the people were friendly and helpful. I really felt like we were part of the family.

John Pritchett
Apr 20, 2024

Always a pleasure to get service thru Parrish Ford, the service writer did take good care of my vehicle and maintained it indoors overnight due to a delay in my ability to pick up my car. text messaged throughout the service work as well

Bryce Godwin
Apr 19, 2024

I always have a pleasant experience whether I’m getting an oil change or any type of repair. Kate at the service desk is always professional and polite. I’m always updated on any issues that arise and given all the options and pricing in a timely manner. I have never been blindsided with a bill I don’t anticipate.

Rev. Jonathan Lane
Nov 5, 2023

David Jones did a wonderful job helping us find the perfect used car to fit our needs. Parish Ford is a wonderful place to do business.
Edit: after the service I received while there for routine maintenance I must double my rating of Parish Ford. A wonderful dealership to do business with.

Kyle Schonasky
Oct 4, 2023

Working with perish ford was an awesome experience. I drive into the parking lot stopped and looked at the truck I was interested in. A minute later David Jones walked out introduced ourselves. Told him I was really interested in this 2022 F250 Powerstoke and he said let me take a copy of your license and we can go for a drive. The minute I started the engine I knew I had to have it. David made the buying process very easy and couldn't be happier with my purchase at a killer price. Thank you David and team @ perish ford!!!

Andrew Semones
May 10, 2023

I only trust this dealership over any other ford dealer I have been to in the past. They only tell u what you need and don’t try to upsell stuff you don’t need. Kate in service is amazing and is always very helpful. You feel like family when you come here

Kendra Dunn
Dec 11, 2022

Knowledgeable and friendly service desk staff. Quick, quality repairs. Great communication throughout the process. Good selection of Ford vehicles and products. And the valet service to return my car to me after service is invaluable!!

Karen Brant
Oct 17, 2022

I haven't had many dealings with Parrish yet, but they communicated by phone what was done to my car and when it was finished. It has been easy to work with them.
Just had my state inspection and 100,000 mile check. Again, it was very easy to work with them.

johnny goodwin
May 27, 2022

The service and parts departments do what they promise. They do a great job with communicating about repairs and other services needed.

Joy Jones
Jun 18, 2020

Parrish Ford in Goochland, VA is set apart from other dealerships in our area. This is our 4th vehicle purchase from Parrish... they never disappoint. David Jones has been our salesman each time. He has great knowledge of the vehicles they offer and the buying process. David has become a friend, with his kind demeanor... he's patient, not pushy, and always makes us feel comfortable. Harold Stricklin made the paperwork process painless, easy to understand, and went out of his way to meet my needs. Everyone at Parrish is always a pleasure to work with, and we will continue to buy from them in the future.

Joe Sands
Jul 3, 2019

I have to give this dealership 5 stars for their incredible customer service involving the recent purchase of my new F-150. Although I've been a resident of Goochland County for over 15 years, I've always looked to the larger dealerships in the Richmond area for the purchase of my vehicles. I was never happy with the sales process, the service, and the hidden fees at these dealerships, so I decided to pay attention to the TV ads aired by Ray Parrish at Parrish Ford. He talked about the pricing, the car buying experience, the selection, and their 80-year history serving our community. I was more than ready to find a better quality experience as I looked for a new truck. Well, I made my first intranet inquiry on July 1st, and was connected with the Sales Manager, John Seal, almost immediately. He e-mailed me, and we talked by phone several times the next morning. There was no pressure whatsoever. To make a long story short, I scheduled a test drive that afternoon, and after meeting two other members of the Parrish team, Sales Manager Harold Stricklin and Sales Consultant Jason Shaw, I knew I was in the right dealership. What a refreshing car buying experience! I felt like I was dealing with my family throughout the process, and there really were "no hidden fees". They even provided me a coupon for a free oil-change for my wife's Ford Edge, which she purchased elsewhere! Parrish Ford, congratulations on a Job Well Done!!

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  • 2900 River Rd W, Goochland, VA 23063
  • Industrial Roofing
  • Residential Roofing
  • 24/7 Emergency Repairs
  • Free Estimates
  • Licensed & Insured
Hours
Mon7:30 AM - 9:00 PM
Tue7:30 AM - 9:00 PM
Wed7:30 AM - 9:00 PM
Thu7:30 AM - 9:00 PM
Fri7:30 AM - 9:00 PM
Sat7:30 AM - 9:00 PM
Sun7:30 AM - 9:00 PM
We Answer Frequently Asked Questions
Pricing questions
1. What is the average roof replacement cost for a residential home?
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The average roof replacement cost for a residential home typically ranges from $7,000 to $15,000, depending on factors such as roof size, chosen materials, roof pitch, and labor rates in your area. Premium materials or complex designs may increase the price.

2. How much does it usually cost to replace the roof of a commercial building?
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The cost to replace the roof of a commercial building typically ranges from $5 to $12 per square foot, depending on several factors such as roof size, material, labor rates, building type, and local code requirements.

3. What factors affect the overall roof repair cost?
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Several factors influence roof repair cost, including the extent of the damage, roof accessibility, material type, labor costs, and whether it’s a general repair or an emergency fix. Minor repairs can start around $150–$400, while major repairs may exceed $1,500.

4. What is the typical roof leak repair cost, and how is it calculated?
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Roof leak repair cost generally ranges from $300 to $800, depending on the size and location of the leak, the materials required, and labor intensity. Complex leaks involving structural repairs or interior damage will cost more.

5. What is the average flat roof repair cost for commercial buildings?
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Flat roof repair cost for commercial properties usually ranges from $500 to $3,000, depending on the roofing material (TPO, EPDM, PVC), the extent of the damage, and roof accessibility.

6. How much is the mobile home roof replacement cost compared to traditional homes?
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Mobile home roof replacement cost typically ranges from $3,000 to $8,000, making it generally more affordable than traditional home roof replacements, due to smaller size and simpler structure.

Service questions
1. Should I stay home during roof replacement?
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It's not necessary to stay home during roof replacement. Roofing work is noisy and can cause vibrations inside the house, which might be uncomfortable. Most homeowners choose to leave during major parts of the project, but our team ensures safety and keeps you updated, whether you're home or not.

2. How long does roof replacement take?
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The timeline for a roof replacement typically ranges from one to three days, depending on the size and complexity of the roof, weather conditions, and material type. Larger or more intricate roofs may take a bit longer, but we always aim for efficient, timely completion.

3. How to hire a roofing contractor?
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To hire a roofing contractor, start by researching local companies with good reviews and proper licensing. Request quotes from multiple contractors, verify their insurance and certifications, and ask for references. Always ensure you get a written contract that outlines the scope of work, timeline, and payment terms.

4. How to check if a roofing company is legit?
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Check if a roofing company is legit by verifying their business license, insurance, and local certifications. Look for memberships in professional associations, read customer reviews, and ask for recent project references. A legitimate company will be transparent and provide all documentation upon request.

5. How to choose a roofing company?
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When choosing a roofing company, consider their experience, customer reviews, warranty offerings, and quality of materials. Make sure they provide clear communication, detailed estimates, and a solid portfolio of completed projects. Local expertise is also a major advantage for understanding regional roofing needs.

6. How do you know if your roofing contractor is ripping you off?
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Warning signs that your roofing contractor might be ripping you off include vague contracts, pressure to pay large upfront deposits, lack of proper documentation, and unexplained price increases. Always ask for itemized estimates and written guarantees, and avoid contractors who avoid answering your questions directly.

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