Profile Subaru

I did homework on Crosstrek as it was a new model for me. But when I drove it, I felt so comfortable in it. It’s pep, quiteness, and the ease of driving it, I immediately leased it. Thank you Jesse, Jim and Profile Subaru!

Really impressed with the customer service and the overall experience with the folks here. My girlfriend was stressed about getting into a new lease and Jim & Jesse were great about giving us all kinds of great info and were exceptionally helpful. Jim had all the answers and Jesse gave us a tour of the service department and all the features of the Crosstrek. And thanks to Dave who helped us get a really good deal. Definitely 5 stars!

I recently bought a new Subaru Crosstrek at Profile Subaru in North Conway, NH. From the moment I called and spoke to Jesse Fenn everything and everybody was wonderful. Jesse and colleagues were not only knowledgeable but paid attention to my needs and wishes and found me the car I wanted. Jesse was so helpful and considerate, answered all my questions and offered all the support I needed. His coordination with Jeremy made paperwork painless , best experience I have ever had with car buying. I would 100 % recommend Jesse and the team at Profile Subaru.

Great sale experience with Jesse and Jessica of Profile Subaru. No pressure on any add-ons and the paperwork processing was painless with Jeremy. Very friendly and professional staff who go out of their way to make the sales experience surprisingly pleasant. We got a great deal on a 2024 Forester Wilderness and a good price on our old and high mileage trade-in.

I needed to get a computer update on my Apple car play because the calls kept dropping out whenever someone called. I didn’t buy the car here because they didn’t have what I wanted at the time but it was the closest dealer to me. I made an appt for 9:30. I was told it may take up to one and half hours when I made the appt. My appt was at 9:30, about 11:00 service guy came out to say they are working on it now. 11:30 arrives still not done. By now we were sitting here 2 hours. When asked how much longer it will be, service guy says “oh, they are having trouble with the lap top”. Like really? They haven’t even started yet but he was about to ask us if we wanted a loaner car so we didn’t have to wait. It took him 2 hours to tell us this? We demanded to get the car back and left. Will go somewhere else. Unacceptable service and we will never go back there.

UPDATE: Mike in service is hands down one of the best guys at any dealer I have ever worked with. He alone is the only reason I will go back. Props to Mike and his knowledge and persistence to make things right!

Service center needs to know what services they do and don't provide. I set an appt up to get new tires put on and then went and bought pricey new tires. Days later the same lady calls me back to say they actually can't install customer bought tires? Would have been nice to know BEFORE I bought tires and made plans. They can install winter tires, but not new tires? (She also had the wrong appointment day anyway...)

Mike & Jake in the service department are awesome!! Stopped in (on a SATURDAY!!) with air leaking out one of my tires.
Then Jake noticed smoking from my engine.. Mike discovered a hose falling off my radiator.
Both problems were fixed professionally & quickly! I would have given 6 stars if possible..Thanks so much!!

Recently purchased a used pickup from Jessie at profile....no.pressure sales approach....accommodation to my limited time was great.... knowledgeable honest and truly a pleasure to work with....I hope profile knows that they have a great salesman in their team and they should recognize him for his efforts. Good help is hard to find...

I recently purchased a 2025 Subaru Touring XT. My first Subaru. I Love my new vehicle. But my review is for the best, most informative, easy going, friendly, terrific communicator, salesman Jesse Fenn. He was able to find the vehicle I wanted. He stayed in touch with me and explained everything about the car to me and told me not to hesitate to call if I had any questions about the vehicle after I brought it home. . He kept me informed on when my new car would be ready and when I could come in to finish the paperwork and take my new car home. I’m 74, and I’ve purchased many vehicles over the years and Jesse was by far the best salesman I’ve had. He was a pleasure to work with. He made purchasing my Subaru a wonderful experience. I highly recommend finding Jesse when you are in the market for a Subaru at the Profile dealership.

I had a leased car that I needed to turn in early. My husband called and asked the best way to do this. We were purchasing a truck. He was told to not trade the car in but to bring it to them instead. We followed these directions only to be low balled on the value of the car. It did have a cracked rear tail light and I expected to pay something to turn it in early, but not thousands of dollars. The guy told us that we would have been better off to trade it in even though they told us not to!
We brought it to a different Subaru dealership. This dealership told us that part of our lease agreement covered some damage to the vehicle. IE the tail light and did not take off anything for it being broken. Not sure why profile did not honor this. We did end up still having to pay more to satisfy the lease than we would have if we had traded it in. Again not sure why profile told us to go this route.
We had also purchased a maintenance package with the vehicle so we're owed money back as we only used one service. We had to get this back from profile. Jeremy Roy was incredibly rude throughout the entire process of us trying to recoup this money. He was very unresponsive and unprofessional. I called to speak with him as he was ignoring my emails. He was unavailable and instead of calling me back as requested he sent me a very curt email response. I did get the money back eventually. I have bought three cars from here. Never again.

I am a senior driving out of my state , I called profile Suburu dealer innNH and Jim was manager on duty he talked me through the directions to fix it, he was so kind and patient ❤️

Mark Tavares and his team were outstanding. My Outback broke down on the first day of vacation after being serviced at a different dealership days before. I was able to limp into Profile Subaru about 20 minutes to closing time. I was greeted in a friendly professional and efficient manner that did everything to relieve my growing state of panic and dread. Before I knew it, I was in a rental and back in vacation mode. During the repair process, Mark was terrific. He was proactive by reaching out and keeping me in the loop every step of the way. He was honest and forthcoming and extremely generous with his time. Mark and his team, truly care about the service provided at Profile Subaru and it shows. I can not say enough great things about my experience and I see Profile Subaru as the standard for other dealerships to follow. Highly recommended!!

My wife and I recently bought a 2024 Forester Limited from Profile Subaru in Conway, NH. Our salesperson Jesse was pleasant and worked to get us the best deal possible, especially since we had already been quoted a figure from an internet sales person. Jesse thoroughly knew all aspects of the Forester we were looking at and respected our desires through the process. We also received a very nice, handwritten card sharing that he was available if we ever needed anything moving forward. Thank you Jesse and Profile Subaru for ensuring we had a positive car buying experience!

We purchased my Cross Trek from Profile the beginning of July. Jesse Fenn was our salesperson and awesome to work with . He made the whole process from test drive to financing easy. He was personable and could answer any questions I had about the Cross Trek. I would recommend Profile and Jesse to anyone looking for a new vehicle. I have never owned a Subaru before and I love my Cross Trek Wilderness. THANK YOU for the incredible service!

Amazing service. We came while on vacation and got a screw in the tire. They had us in and out quickly.

I purchased a 2025 Forester Touring from Profile, and couldn’t be happier. It was without a doubt the most enjoyable vehicle purchase I have ever made. Both Jim and Dave were very personable, professional, knowledgeable, and patient in answering questions and offering options. I would give them 10 stars if I could.

We went into Profile this Thursday interested in purchasing a car and within a few short hours walked out new owners of an Outback. The sales staff is excellent. Jesse handled our sale. We had met Jesse at the Tamworth Electric Car Show and were quite impressed. We specifically chose Profile because of him. He was professional, courteous, and extremely knowledgeable. Jeremy Roy, business manager at Profile, handled our financing, guiding us through many options to get us the best deal possible. We would describe Profile this way, great people, great products, and great service. Again, thank you Jesse for being such a good sales representative.

Absolute scam of a business.

My wife and I both own Subarus. They have repeatedly tried to mansplain to her. That her front windshield is totally fine and she needs to just clean it better. It has streaks from staining from when they detailed her car.
My Subaru they've replaced the engine in twice this last time I asked them to do an inspection on it. They failed it for foot break. Inadequate stopping power and the rear windshield wiper.
(A rear windshield wiper is not required) And the brakes are brand new.
They've repeatedly taken advantage of my wife and myself and I am absolutely sick and tired of it. We've went to Subaru of New England to complain and so far I haven't really gotten anywhere.

Highly discourage anyone from ever going here

I am a long time Subaru customer. First purchase -- a 2003 Subaru Outback( traded in with over with 168,000 miles)...second, was a 2017 Subaru Forester, which I just traded in for a 2024 Subaru Forester on 4/16/24!!!
I was fortunate to have as my salesman.... JESSE FENN!!! Jesse listened to my needs, offered suggestions, test drove several models with me, crunched numbers, found my car and had it ready for pickup a few days later. He was totally focused on me and my needs, respectful, kind and just wanted the best for me, the customer. All went well and I love driving my car with all the new safety features !
Jesse is great...if you're looking for a new car give him a call!

Also shout out to Jeremy Roy who took care of all the financing, questions, warranties ,etc. Great job, Jeremy!

By far the best dealership in the area!
Fantastic selection of extremely safe & tech savvy vehicles, extremely clean & inviting showroom/facilities, & a friendly/welcoming staff of locals that have been here a long time

No sketchy "mailer sales" run by slimey traveling salespeople, consistent staff that isn't changing constantly, pet friendly, & fairly priced

Do yourself a favor, shop here first!

Everyone tries to help and solve your issues. Parts department is great. Sales staff Morgan was awesome. She took the time to show us all the features and even synced my wife's phone for her. She is great

I’m late posting this, but I had to share my excellent experience at Profile Subaru a few weeks ago. My husband and I worked with Allan Frechette and we had, by far, the best customer experience we’ve ever had. Allan was so knowledgeable and helpful and went above and beyond! We were so happy and will be returning for all of our future Subaru needs! Thanks Allan!

Allan was amazing to work with! He went through every feature in the car to ensure we knew what we were doing before we left the lot. He was patient and thorough when explaining the different elements of the process from paperwork to getting the keys. Also, thank you to Jim and Ryan who helped during the process as well!

I bought my Subaru Forester new from Profile and have had all service and repairs done there since then. My husband brought the car in for an inspection sticker. He waited for the car where this usually does not take long. After 1 1/2 hours they told him the car failed inspection because of a loose right ball joint. I looked back into my records and that ball joint was replaced by them 18 months ago and 30,000 miles. I went in today to ask them what they were going to do about it where it should have lasted for 70,000 - 150,000 miles. They told me that they only guarantee the work for one year regardless of the mileage. They either installed a faulty part or they did not perform the work correctly. They lost two customers today, my husband also brings his car there. BTW I can usually feel something when a ball joint is loose and there is no noise or vibration on the highway.

This review is really late but it needs to be done. Was searching for a van that I really wanted and found it here on web. I had to make an appointment within 1 week because the van was in the shop. I made the appointment with day and time of 10:30. Made sure that I was approved prior to going down because the travel was over an hour away from where I live. Showed up at 10:20 ( which was early) . They came to me to tell me that someone else was there already and needed to fill out paperwork for their new car...needless to say I was already there for my appointment but I let them go first because I thought they were going to be quick about it. 1:30 rolls around and I was still waiting to be seen. On top of that, the van they said was in the shop for over a week had damaged behind the passenger seat. The covers to the sliders were torn off. I asked them about it and they said they knew nothing and that I would have to make an appointment to fix it. I had already told these guys that I was only going to make one trip. So 3 months down the road after they were only able to find 1 piece versus 2, 1 is done and the other is still broke. Even though they had the van that I wanted, and I'm very happy with it, their customer service could use some working on. And when you make an appointment for a certain time you expect to be in and done not to waster half of your day there. So,would I recommend this dealership, probably not but thankfully I don't have to go there again. 1 good thing is...they ended up giving me my second key back for the van because when I first got it I only received one. Have a great day!

This is what I called turning a bad experience into a good one. It was actually a funny one too.
I made the wrong turn on 112 and spotted this dealership. I had a hard time finding a part for my 06 Tribeca and thought I might as well give this location a try.
No one was at the parts department and so I rang the bell. I waited for about ten minutes but not a single employee came to the counter. Several employees from various department noticed me standing there. They all said they will find the staff from parts to no avail. I decided to go to the washroom but the men's room was locked. So I went to the ladies' washroom and kept waiting afterwards.
Another five minutes went by and I heard the men's room door unlocked and out came the staff from parts. I noticed a strong scent of Febreeze odour gushing out the washroom as he kept a straight face and asked if he can help me. Well, we all knew what he was doing in the washroom.
Long story short as he couldn't find the part I needed. He ended up giving me a lanyard for the long wait.
I didn't ask for the staff's name but thanks again

5 star service, 3 star prices. I have no regrets but at the same time I'm not going to lie and pretend that I got a steal and that they didn't leverage the car shortage to their advantage on either their price for their vehicle or what they offered for mine.

On a recent vacation gone wrong, I had the great luck of getting my Forester in to Mark and his team at the Profile Subaru service center for repair. They were considerate, thorough, and extremely professional. To top it off, the service was fast! Mark, thank you for all you do for Subaru and for taking care of this tired customer who needed to get back to NC!

The most reliable Subaru dealership north of Concord! So if your on the Maine border in the White Mountains or you just don’t trust your more local Subaru dealership come here instead to get all the expert advice you need!

I'm a car guy. And I'm picky. And I rarely give 5 stars in surveys. Salesman Bill Frechette always found a way to meet my many requests; he was professional, honest and communicated well. Business Manager Jeremy Roy made the closing paperwork session efficient. Nice work, Profile team.

Love this place, they helped me get a better car so that my dogs and I can go anywhere together ❤️ ♥️ Thank you, and have a Merry Christmas and a better New Year.

Profile Subaru is a walk in the park for first time buyers. As a first time buyer I was extremely nervous to make my first big purchase but it was a lot simpler and easier than I had anticipated it being. Me and my fiancée had been recommended to stop by because we were in dire need of a car. When we first got there we were greeted by Allan who helped us get set up pretty quick for financing and helped us out with the certain budget we had. Afterwards Ryan the sales manager helped us go through their inventory with our budget it was quick and easy. We ended up finding a Forester used with low miles perfect condition for our budget. Last but not least we finalized with Jeremy the business manager to go over our warranty and payments he explained everything clearly and helped me understand everything a first time buyer needs to know. The Subaru Profile team is amazing and they all said to call if we needed anything. Now that's perfect service!

I couldn’t have asked for a better dealership and Salesman to find me a car when I needed it most. Jim Curran did an outstanding job. As a first time buyer, he made sure I understood all that was in front of me and made sure all my needs were met with no hesitation. Overall I give profile Subaru 5/5, you don’t find many dealerships like this one!!

My wife and I bought our Forester from Zach in November. I am particularly impressed with the professionalism and dedication to customer satisfaction that was exhibited to me during my most recent service interaction. Chris was most helpful with solving an issue I had. The dealership is exceptionally clean and neat. Thank You for taking such great care of us.

Saturday. Needed an oil change and tire rotation before heading back to FL the next day. They got me into the express line almost immediately. I was out in 90 minutes. Very friendly staff, comfortable and clean lounge. Highly recommend.

Bought my impreza here in 2015. Since then I've been taking it in for services. Very friendly staff. Most of the time I wait for my car and I'm usually out of there fairly quickly.

Great customer service all around. No pressure and very easy going. Ed and Jim made my experience A1 and I'll continue doing business there ! Jim N

Absolutely hands-down the best dealership I have ever worked with. Not only did they take care of me when my home dealership (that I bought the car from) would not, but they squeezed me in same day shorthanded and busy as ever! Can’t think the guys over there enough. If you ever need to leave the car for a few, stop by Almost There next door for a bite!!

Went in to check AC per recall notice on 2017 Forester Touring. Watched Swat movie on the big TV in their fireplaced lounge, with a complimentary cup of Swiss Miss cocoa. 90 minutes later, as the movie ended, they had checked the AC, did a free 19 point inspection, AND replaced the AC condenser along with a full recharge of fresh coolant. All of it totally free. I also brought my remote starter's clicker with a dead 4 year old battery to the parts dept, and they put in a new one for $7 total. It doesn't get much better, folks.

Always love coming to this location. Excellent customer service and quality work! Love the play area for my little one while we wait. Thank you.

Joseph is probably one of the best service advisors in town. Easy to talk to and goes above and beyond.