- Norfolk
- Metal Roof
- Green Roof
- Asphalt Shingle Roof
- Flat Roof
- Rubber Roofing
At New Look Home Improvements, we pride ourselves on our versatility and technical expertise, serving both residential and commercial clients throughout Norfolk, Virginia, and surrounding areas. Our comprehensive range of services includes roof installation, repair, maintenance, and roof vent installation. This breadth allows us to manage complex projects efficiently, ensuring every detail is meticulously addressed from start to finish. Our well-coordinated team is dedicated to delivering durable and high-quality results.
We understand the importance of organization and consistency in our work, and we strive to provide long-term value to our clients. With a focus on attention to detail, we are committed to ensuring that each project meets the highest standards of excellence. Whether you are looking to enhance your home or improve your business space, we are equipped to handle your needs with professionalism and care.
Customer feedback is mixed regarding New Look Home Improvement. While many praised the company for its friendly service, competitive pricing, and quality of work, a significant number of complaints highlighted issues with installation errors and poor communication after payment. Customers appreciated the promptness and professionalism of the staff during initial consultations, but some expressed frustration over unexpected costs and a lack of updates during lengthy project timelines. Overall, the positive reviews emphasize the initial engagement and reasonable pricing, while the negative reviews point out severe shortcomings in service delivery and follow-up.
- Jesse communicated with about everything and actually was able to schedule quickly!
- The quality of the work and materials were second to none.
- Jesse was very polite, knowledgeable, and professional.
- I felt the price was very reasonable.
- Their communication was timely, polite, and accurate throughout the project.
- The fence was installed incorrectly, with gaps between 4-10 inches.
- I have received almost zero updates unless I keep asking.
- I wish I wouldn’t have paid upfront because I have felt left in the dark since they already got their money.
- Jesse refused to return our deposit.
- There were not enough shingles ordered for the roof, and no warning was given about the visit.

My wife and I met with Jesse over one of our lunch breaks, we had just gotten out of a poor experience with another contractor and while the initial meeting was longer than expected (about 45 minutes), Jesse was very friendly and quick to answer any questions that we had, which was greatly reassuring. We had received 2 other quotes for a new fence, but the quote from New Look Home Improvement blew the other two out of the water. It was SIGNIFICANTLY cheaper. We had reservations that the reduced cost would translate into poor service, but that was not the case. Jesse immediately had us scheduled to have the utilities marked, the material dropped off and the fence installed the very next week. At the time of writing this review most other fencing companies have a lead time of at least 6 weeks, so we were once again blown away, and to ne honest we were anxiously waiting for the ball to drop. But it never did! The next week went exactly as planned with no hiccups. We were ecstatic. Because they use a quick curing concrete, the whole fence was installed in 1 day and exactly when they said it would be installed. We had a 6ft tall wood privacy fence (about 75 linear feet in total) and a gate installed. It has been about a week since the fence was installed and we are very happy with how it turned out - the only little problem that we have is that they left the tags on each piece of wood, so each picket has a small white tag at the bottom that will eventually have to be taken off. There is still a small amount of leftover wood/concrete in our driveway, Jesse has confirmed that either he or his guys will be picking it up soon.
If you are looking for a fast and affordable but still professional company to install a fence, I would HIGHLY recommend New Look Home Improvement.
In summary:
Pros of using New Look:
-Short lead time
-Quick installation
-Significantly cheaper than competitors
Cons of using New Look:
-I don't believe their fence is covered by a company warranty, but this is the only real con I could think of.

They were amazing! Jesse communicated with about everything and actually was able to schedule quickly! Trevor installed my vinyl fence and was amazing....he was friendly and worked super hard. Highly recommend!

We signed the contract to start having our fence replaced in February, everything sounded awesome. When our fence was first installed it was installed incorrectly. According to our contract we had selected for it to conform with the ground, which it was not there were gaps between 4-10inches between the ground and the bottom of the fence. Once my husband got home we agreed we were not okay with it like that. We contacted the owner about getting it fixed. The contractor came out and explain that he was going to put a piece of wood behind the fence touching the ground to completely close that gap. We agreed on that. When the contractor came back out to do it he did half of the right hand side like explained then decided to put the wood infront of the fence and nail it in. In spots there were 2 pieces of wood stacked infront of each other sticking out into our yard. (Not what we agreed upon). We reached out to the owner Jesse to discuss how it can be fixed correctly, we were told that he doesn't know what he wants us to do and that he's spending more and more money on us for this fence. I stated we just want it done according to our contract. Jesse informed me that they had a big contract with a school they needed to do then they would be out on the Monday or Tuesday after. 2 weeks later I gave Jesse a call to tell him we had waited long enough and wanted to be done and cancel our contract. It wasn't done correctly and now it's been more then a month and a half since completed incorrectly. He told me that we can't do that and we would end up paying for his lawyer and court costs. I ended up saying fine just do it and I will make sure to leave reviews with how this whole process had been. He proceeded to yell at me, I told him he is not going to yell at me and if he does then this conversation is over. After hanging up he called me right back and again was screaming and yelling at me over and over. Saying he has spent so much time and money on us and that he doesn't know what he's supposed to do because we're not happy with anything they've done. I informed him I want it done correctly according to the contract. He continued to yell and scream at me. At that point I hung up. A new contractor with his company came out to attempt to fix it. This contractor agreed that it didn't look good and that he was going to do his best to fix it. He did everything he could to make it look okay without us having to wait 2 more weeks to have the entire fence redone. Still not done to contract but at this point we were so done with this company we just wanted it to be fixed and never do business with them again. One of the employees stopped by to get the remaining amount for the fence, he informed us that there were "12 hard digs" which at $75 each was $900. But that Jesse didn't want to have anymore issues so he was going to just charge us $500 more. During this whole process we were never told that there were actually hard digs. We were told and under the impression that we were going to be told if there were any. After all I have spoken to Jesse multiple times, the contractors multiple times and never once heard about this. It's hard to know if it was actually hard digs or due to their mistake and having to purchase more lumber if they were trying to charge us for that. In the end we ended up with a fence that wasn't to contract and even though we are happy to have it finally done it's not what we expected, paid for or wanted. Take it from me you do not want to do business with this company AT ALL. Thankfully we didn't pay them all upfront and only did half so we were able to make sure it was done correctly. I have pictures of the whole process and the issues. Unfortunately we will never do business with this company again nor would I ever recommend it to anyone else.
Edit in response to owners response. You are not blocked. You called my husband who was at work . I have pictures of a measuring tape in the spot where it is 4 to 10 inch gap. Don't lie to your customers about how horrible you are.
- Norfolk
- Metal Roof
- Green Roof
- Asphalt Shingle Roof
- Flat Roof
- Rubber Roofing
The average roof replacement cost for a residential home typically ranges from $7,000 to $15,000, depending on factors such as roof size, chosen materials, roof pitch, and labor rates in your area. Premium materials or complex designs may increase the price.
The cost to replace the roof of a commercial building typically ranges from $5 to $12 per square foot, depending on several factors such as roof size, material, labor rates, building type, and local code requirements.
Several factors influence roof repair cost, including the extent of the damage, roof accessibility, material type, labor costs, and whether it’s a general repair or an emergency fix. Minor repairs can start around $150–$400, while major repairs may exceed $1,500.
Roof leak repair cost generally ranges from $300 to $800, depending on the size and location of the leak, the materials required, and labor intensity. Complex leaks involving structural repairs or interior damage will cost more.
Flat roof repair cost for commercial properties usually ranges from $500 to $3,000, depending on the roofing material (TPO, EPDM, PVC), the extent of the damage, and roof accessibility.
Mobile home roof replacement cost typically ranges from $3,000 to $8,000, making it generally more affordable than traditional home roof replacements, due to smaller size and simpler structure.
It's not necessary to stay home during roof replacement. Roofing work is noisy and can cause vibrations inside the house, which might be uncomfortable. Most homeowners choose to leave during major parts of the project, but our team ensures safety and keeps you updated, whether you're home or not.
The timeline for a roof replacement typically ranges from one to three days, depending on the size and complexity of the roof, weather conditions, and material type. Larger or more intricate roofs may take a bit longer, but we always aim for efficient, timely completion.
To hire a roofing contractor, start by researching local companies with good reviews and proper licensing. Request quotes from multiple contractors, verify their insurance and certifications, and ask for references. Always ensure you get a written contract that outlines the scope of work, timeline, and payment terms.
Check if a roofing company is legit by verifying their business license, insurance, and local certifications. Look for memberships in professional associations, read customer reviews, and ask for recent project references. A legitimate company will be transparent and provide all documentation upon request.
When choosing a roofing company, consider their experience, customer reviews, warranty offerings, and quality of materials. Make sure they provide clear communication, detailed estimates, and a solid portfolio of completed projects. Local expertise is also a major advantage for understanding regional roofing needs.
Warning signs that your roofing contractor might be ripping you off include vague contracts, pressure to pay large upfront deposits, lack of proper documentation, and unexplained price increases. Always ask for itemized estimates and written guarantees, and avoid contractors who avoid answering your questions directly.