Logo of GoTo Roofing, Inc.

GoTo Roofing, Inc.

  • 6250 Jackson Rd, Ann Arbor, MI 48103
  • Commercial Roofing
  • Industrial Roofing
  • Residential Roofing
  • 24/7 Emergency Repairs
  • Financing Available
Hours
Mon7:30 AM - 9:00 PM
Tue7:30 AM - 9:00 PM
Wed7:30 AM - 9:00 PM
Thu7:30 AM - 9:00 PM
Fri7:30 AM - 9:00 PM
Sat7:30 AM - 9:00 PM
Sun7:30 AM - 9:00 PM

About the Business

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What people say about “GoTo Roofing, Inc.”?

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Recommended Reviews

Overall Company Rating
Excellent 4.9
Out of 63 reviews
5 stars
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Show first:
Donnie Tye
Aug 8, 2025

Very professional from providing options on our new roof with different materials as well as handling any questions before a contract was signed. Timely in getting quotes sent over and scheduling the work. The on site crews were extremely professional, cleaned the entire project before leaving, installed the shingle roof quickly and were very friendly. Being in residential construction my whole life and by far the best roofing crew and company I have seen in a long time.

Iris Williams
Aug 5, 2025

Very satisfied with the job. A pleasure to work with and office staff went above and beyond to help with home insurance adjustment. I would highly recommend GoTo Roofing.

Jim Wanty
Aug 4, 2025

Austin was the initial contact with GoTo Roofing. Very knowledgeable about the process and the products they offer. I felt the price was very competitive. The project was as advertised...in and out in one day. GoTo replaced two of my sky light windows and now it looks fabulous. Great company.

Alex Holland
Jul 27, 2025

Extremely happy with the process and results of my roof installation. GoTo is thorough and professional when evaluating the roof in the first meeting (and even happily stopped back when I had a couple more questions). The installation process was quick and high quality. The cleanup was extremely thorough and the only indicator that they had been there was a brand new roof!

Blake Jones
Jul 16, 2025

From the beginning the experience was excellent. Jeff was very knowledgeable and open about materials to be used, the timing, and the cost. Daniel kept me informed about the scheduling and delivery of materials. The installation team lead by Mickey did a super job. Their attention to detail was outstanding. Any questions I had were answered to my satisfaction. If an issue came up, it was addressed and resolved. OUTSTANDING work by the GoTo Roofing/Siding team.

Aaron Waldron jr
Jul 9, 2025

They were great to work with. I was accommodated because I needed a roof asap. I would recommend them. They came early and finished the project within the day.

Gavin Edwards
Jul 6, 2025

Crew was super clean and very hard working. Got all work done in a day and at a great price.

Brian Gilmore
Jul 1, 2025

The initial consultation regarding gutter installation was conducted, and the specifications included a unique color requirement. Assurance was provided regarding the use of quality edge colors. Following the measurement and pricing phase, a timeline of two to three weeks was established. Subsequently, a communication was received indicating an inability to procure the exact material quantity, necessitating the purchase of non-returnable full boxes, which resulted in an additional charge of $1000 and the surplus materials being left on-site. While the sales presentation was visually appealing, the subsequent execution did not align with the initial promises. Therefore, a recommendation for their services is not warranted.

Erik Hildinger
Jun 27, 2025

I had GoTo Roofing save an old barn. They replaced rotting roof-beams, replaced all of the decking, shingled the entire roof and added gutters. The crew was very polite and worked very hard, putting in long hours to get the job done quickly. The work was done well as was the clean up. The owner, Scott Guthrie walked me through the job and displayed great knowledge. It was a great experience, and I would heartily recommend them for your next job.

Tommy Draper
Jun 19, 2025

Hi, I have to say that I'm very happy with my roof. They directed me towards a different shingle than what I thought I wanted and I'm glad I trusted them. I trusted the vision. They were timely and no debris was left in my yard to harm my pups. The included alterations has made my bedroom upstairs significantly cooler.

Curt Ritter
Jun 6, 2025

What a great place to do business with. Everyone that we met with the company is absolutely the best. Everything happened on schedule with no delays. The installation team was fantastic. They not only did an excellent job replacing our roof but they left our yard cleaner than when they arrived. I highly recommend Go To Roofing.

Gene Pittenger
Jun 6, 2025

From the estimate to the final walk around and cleanup GoTo Roofing was punctual, courteous and professional. Our job was done in one day as expected. The whole process was like a synchronized dance. The crew did a super job cleaning up. We love our new roof! Thank you GoTo!

Carolyn S
Jun 5, 2025

We were very happy with the job. Completed all in one day. They offer a discount based on your downpayment and don't request the final payment until all is done. Cleaned up everything nicely.

Jeane Gibson
Jun 3, 2025

I am beyond 100% impressed by this company. Our roof was torn off and replaced in one day. The workers were very friendly, courteous and respectful of our property. I would highly recommend go to roofing Inc. 100% with 10 ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️. If you’re looking for a roofing company to do the job right I recommend GoTo Roofing Inc. it’s just the beginning of us, making some renovations we started at the top✔️THANK YOU SO MUCH FOR DOING A GREAT JOB!

dennis orel
May 14, 2025

very good going over estimate and very clear and detailed. Their own personal crew came and installed roofing expertly and listened and responded to all my questions. Go to roofing has their own crew who are professionals who do the work {job} expertly and right. Very good clean up and prompt removal once done. The materials used were as discussed and selected in the estimate. The material was first rate as selected and installed {Corning} Very satisfied Go To Roofing is first rate from the estimate and detail through the installation and clean up.

Suzette Chie
May 13, 2025

Our roof looks amazing!! The crew was very efficient and the job was completed in one day as promised. We are very

Lee Ray
May 13, 2025

Excellent team of people that replaced our roof. From sales, Hassan, to the team of nine led by Milton on our roof. Acquired four quotes and Go To Roofing had the best pricing with a better quality shingle. This is the 2nd home that Go To Roofing replaced for me and their work and customer support is the best. I typically will not give 5 stars, but these folks straight up earned them.

Thank you Go To Roofing,
Kevin and Jen

A A
Apr 29, 2025

I recently had the pleasure of working with GoTo Roofing, and I can confidently say they live up to their reputation. From the first consultation to the final inspection, their team was professional, attentive, and clearly committed to excellence. They used high-quality materials, and the craftsmanship was top-notch. What stood out most was their genuine care—not just for the roof, but for my home and family. It’s rare to find a company that treats your project with the same respect and dedication they would their own. If you’re looking for reliable service, honest communication, and outstanding results, GoTo Roofing is the team to trust.

Samantha Zirzow
Apr 10, 2025

Found this company via Google and looked through past reviews. Had gutters installed and we absolutely love them. The service and communication about their product was top notch. They also color matched the gutters to match different exterior fixtures on the house; which was built in 1979. Thank you so much again.

Betty Green
Apr 5, 2025

Thank you! This winter, the old-ish rubber membrane roof on our home started leaking. I reached out to several roofing companies for quotes. GoTo Roofing was the first to respond. Eugene came out to inspect the roof and quote repairs. He confirmed what I’d heard from a trusted source: Overall, the roof is in good shape and worthy of repair. He recommended they build up the area around the chimney to improve runoff and replace the deteriorating ridge vent. Cost was about what I expected and we moved forward. They got us on the schedule and, after a frost delay, completed the repairs. Workers were polite. Clean up was excellent. The repairs look good and the roof appears to be leak-free again. Overall, a very good experience. I’ll contact GoTo for my next roofing project - the garage roof.

Samuel Hirsch
Apr 1, 2025

Great service at great value!
Did the entire project in 1day. Cleanup afterwards was outstanding! I would recommend Go To Roofing to anyone and everyone!

Zach McCurley
Mar 25, 2025

We are very pleased with their work. Not only did they give a competitive quote, their communication was great. The install looks beautiful, and the process of install and clean up was great. No nails on our property, and they put a tarp down around our entire house and pole barn. Would highly recommend.

Sharon Zmuda
Mar 13, 2025

The workers are very efficient. The Staff at Go To Roofing is very patient in listening to your questions. The work is impactable.
They did my house and garage in one day. They were prompt as to when they said they would be at my house.

Kait Farrell
Feb 28, 2025

Can not recommend this company enough. The communication, craftsmanship, and transparency were top notch at a price that was reasonable. I didn’t feel like I was getting the Ann Arbor tax, but got a high quality service. We had our roof, gutters, and fascia wrapped in vinyl by GoToRoofing and I now recommend them to everyone I know.

Tom Blasiak
Dec 4, 2024

Go To Roofing did a nice job on this roof project. Arrived when expected and completed the job on time. Would definitely use them again

Brandon Smyth
Nov 27, 2024

Austin, Scott, Milton and the whole crew were great! We have already recommended them to a neighbor and a coworker. Keep up the fantastic work and thank you for all your help in getting our roof replaced.

Jim Cranford
Nov 25, 2024

GoTo Roofing completed two separate jobs at our home: 1) chimney repair, 2) siding and fascia board replacement. For both jobs, Eugene conducted thorough inspections, Mario confirmed all scheduling details, and the workers showed up on time, were very professional, and did excellent work for a competitive price. Highly recommended.

Curtis Peterfeso
Nov 23, 2024

Had a great experience with GoTo Roofing! They used a large crew and knocked it out quickly. Also went above and beyond and fixed a “problem” area i had with my gutter. I highly recommend them for your roofong needs!

Michael Klement
Nov 20, 2024

GoTo Roofing exceeded our expectations in every way imaginable. There are not sufficient words in the English language to express our joy at the level of professionalism, care and craftsmanship that they delivered on our project. We would hire them again in a heartbeat.

Dan Brunette
Nov 19, 2024

Excellent service. Fast single day install. Cleaned up mine and my neighbors yards as it was a windy day.

Their estimate was actually the lowest of everyone I contacted, and that was using the top quality Malarky brand shingles. The final price was only a small amount more due to a few additional sheeting boards needing to be replaced.

Josh Pope
Nov 13, 2024

We are very happy with the new roof that Go To Roofing installed. Like many in the area we had hail damage from 2023. We received quotes from several roofing companies in the area. Jeff was our sales rep from Go To Roofing and was extremely knowledgeable about all aspects of roofing and answered all of our questions and concerns. The price was fair and Jeff even pointed out an error on my insurance claim where I was able to get additional claim funds. Go To Roofing also quoted premium Malarkey class 4 shingles for the same price as other companies lower brand shingles. I was able to get a discount on my home insurance because of the class 4 shingles. The installation was smooth and quick. The installation team was great and cleanup was perfect.

Summit Appraisal
Nov 13, 2024

GoTo Roofing installed a new roof on my house. They had great services, fair price, and best selection of shingles.

christene engel
Nov 13, 2024

Grateful to GoTo Roofing for a job well done on the roof they completed on my house. From the inspection to the finished product, they did such an amazing job. Thank you to the crew, Mario Lopez, and Scott Guthre for a job well done. I highly recommend!

Pete in Michigan
Nov 12, 2024

My experience was positive and I would recommend. My sales representative made a detailed sketch and went over every aspect of the job in advance. Once I chose the roofing material and colors and signed the contract, Goto set a date estimate and confirmed it when that day came close. They were there at dawn to get started, as promised. From what I saw the work went quickly and was done well. The crew cleaned up extremely well. Also, we had no property damage whatsoever during this project as the crew took their time to take care of things such as our garden / landscaping and the other areas of the home. We had a skylight replaced and I requested a worker to come inside to align the edges so that the screen would fit, which I really appreciated. Photo provided of garage roof / cupola (purchased in advance).

matthew topel
Nov 12, 2024

I had a great experience with GoTo roofing. Their estimation process was smooth and the salesman was informative without being pushy. We had several options of roofing material to choose from. Installation was done quickly and professionally, and the large crew was able to complete the project in less than a day. Buying a roof isn't exactly a fun process, but with GoTo roofing I felt that I would get a good product at a fair price.

Richard Olsen
Nov 11, 2024

They did a quality job on my roof. People were friendly and very professional. The site was cleaned after the job was complete. I have no complaints and would recommend them to everyone.

Erin Gowell
Nov 11, 2024

We were very happy with the service provided by Go To Roofing. They replaced our roof and gutters and we were very pleased with the final result. Everyone we worked with was helpful and knowledgable, they communicated frequently at all steps along the way, and the work was done in a timely manner. Highly recommend!

Sukumar Mendiratta
Nov 9, 2024

The owner Scott is very knowledgeable.
He definitely knows his roofs. The displays at the office are also very helpful in making the correct selections. Go to roofing did a GREAT job for us. We had roof/fascia boards wrapped and new gutters installed. I would very highly recommend them to everyone. Price point was a little high but competitive. You pay for what you get - worth every penny!!! High quality work. 5/5.
I strongly recommend them!!

Terry Gruber
Nov 8, 2024

Roof, Siding and Trim. We are very satisfied with the results. Through the whole project, from the planning stages to the completion, there was good communication. Wherever there appeared to be an issue, the team quickly made adjustments to get things the way we preferred. I appreciate their attention to detail.

Milton Geddis
Oct 25, 2024

Thank you All for exceeded my expectations. Thank you for being kind and professional, every crew member. I can't thank you enough from the first project to the last. The roof, gutters & fireplace renovations look amazing!

T Mercer
Oct 24, 2024

The GoTo Roofing team was great for my metal porch roof project. They performed excellent work, kept me up to date, addressed concerns, and made great suggestions. I appreciated the experience.

David L
Oct 22, 2024

No issues, roof and small gutter change completed as expected. Everyone was polite and helpful. Cleanup was done well. Would recommend

Cristine Pullen-Gideons
Oct 22, 2024

I had the pleasure of working with GoTo Roofing in both my personal and business life. They put a new roof on my home and garage several years ago which led me to use them when I became Board President of the condominium community where I own a condo.
They provide a great team from start to finish of your project. Great Customer Service, Excellent Installation from removal of old roof to installation of new roof, Quality Material options for every price range and Competitive Pricing. I’d highly recommend this company to my family and friends both personally and professionally.
I’m not connected to this company or anyone working for the company, I’m just really impressed and very satisfied with their work. Hire Them you will not be disappointed!

Kevin Wheeler
Oct 8, 2024

Great service, the job was done in a timely manner and clean up was like they weren't even there. Employees were very polite. I would highly recommend this company for your roofing project.

wanda dupree
Sep 23, 2024

Austin came out to give me an estimate for my roof and gutters. He also made suggestions that were very helpful even though I thought I had everything in mind before he arrived. He was so knowledgeable and personable for a young man I was proud of his experience and he wasn’t even my son. He told me who would contact me and when the project would begin. He told me what vehicles would arrive and the approximate time and location they’d park. He took pictures of the road and access. He took many pictures of the project. He climbed on my roof and measured. It was hot and I watched him take his time. I was sure to have a cold beverage and washcloth for his head. He was so honest about the price stayed they weren’t the cheapest and they weren’t the most expensive. I gave him a deposit. The company called me and told me when they’re starting. They arrived just as stated. And before that another representative came out to make sure I was going to be satisfied with how some gutters and siding would be hung. There was no lack of communication what so ever. When the trucks and other vehicles arrived they didn’t know it but I was home from morning till night inside the house watching. These guys hit the ground running. They worked tirelessly for hours. Then the hammers were quiet. They ate lunch and rested in the shade. Then hit it until the job was done. I watched them go up and down ladders making the measurements on facia and aluminum. They worked so well together. When the work was done this never know they were there. The shingles and old roofing were gone. The only trace was some dropping inside the house from the removal of a skylight. There vehicle were painted with the companies logo. I’m sure the neighbors were thinking WOW - impressive -
I watched the sun setting and thought - it was worth every dime - these young men just did something I did over thirty years ago - I know hard work - I’m a woman - they’ll look back one day too and say “ how did I do that ?”
Let the young be strong - pay them for their hard work.
Go to roofing also gave me a number for painters
Paint it RIGHT !
I can’t say enough good things about GOTO ROOFING !
They sent me a bill for the remainder of the work. It was a couple weeks after they finished. I wanted to pay them right away. Day of - they said no wait for the invoice.

Timothy Smith
Sep 19, 2024

Had a great experience working with the team at Go To Roofing. (Roof leak). We had another company out prior who said they couldn't confirm they would find the issue and quoted us almost 3x the price we ended up with at Go To. I know that no one can promise to find the issue but having Leo come out and do a review of our roof before they charged us anything made all the difference. Customer for life.

Craig Ward
Sep 19, 2024

Great company and great price. The roofers did a fantastic job. They cleaned up better than it was when they arrived. They had a large section that had rotted away and they replaced it all and didn’t gouge me on the pricing. I would highly recommend them to anyone looking to get a roof done with quality materials and a great price.

dana kuczynski
Sep 11, 2024

So this just happened! GoTo Roofing, Inc. First of all they Beat the other Estimates I had. I checked out their other jobs and was Confident they do good work. From the office communication to the final cleanup crew. Great Jobs from All. Highly Recommended!! Thank you Scottie for Professionalism, Veronica for Emails and status of my roof project, Odanis and All of the Crew for Great Product and Results.

linda pena
Aug 14, 2024

I recommended GoTo Roofing to a friend. I had told her how good a job they did on my roof.
They really check your roof to make sure they can tell you exactly what you need to have done, and do exactly what they told you. They are friendly, and clean up the area when done to like it was before they arrived

She was impressed after her visit to their business, and looks forward to them fixing her roofing problem.

I know I'll call them again.

Amie Baker
Jul 30, 2024

Go To Roofing exceeded my expectations. They were able to get us scheduled a few days after our consultation. The crew worked non -stop in hot humid weather and completed the job in under 6 hours. They left our yard clean and free of debris. We will definitely recommend Go To Roofing to our family and friends.

H M
Jul 26, 2024

Go to roofing fulfilled my expectation without fail. Planning, scheduling, and Installation were all completed with expert detail.
Hassan, the project manager, is knowledgeable, efficient, and explained everything in an easily understood way.
I couldn’t be happier with my project

Maureen Schwan
Jul 3, 2024

I obtained 4 different estimates for replacement of my roof shingles. I also did a lot of research on roof ventilation & quality of the different shingle options. I’m very glad that I decided to hire Go To Roofing. I worked with Leo & he was always available to answer my questions & kept me updated as to what to expect would be done and when. Not only were they the most reasonably priced, but I couldn’t be happier with the quality of work. There was a large crew that arrived early in the morning & they completed the job the same day. They took great care in covering & protecting the windows, shrubs & flowers. Before they left at the end of the day they did a great job of cleaning everything up & leaving my yard like it was when they came. I would definitely recommend using this company!

Thomasa Pawtate
Jun 12, 2024

GoTo Roofing installed 43 squares of Malarkey Legacy Scotchgard shingles along with Malarkey accessories for Emerald Premier warranty and GoTo Roofing 10 year material and labor “no-leak” guarantee. The sales team was very accommodating in helping us to decide shingle style and color. The work crew completed old roofing removal, installation and cleanup in one day (12.5 hours). We obtained bids from 8 roofing companies and chose GoTo Roofing for Malarkey and for their quote. The crew was hard-working, skilled and friendly. We are very happy with the appearance of the house with the new shingles.

Mike Arola
May 11, 2024

This is possibly the best contractor that I have ever dealt with. Leo, their Inspector spent plenty of time during the bid process and offered a detailed explanation of the various roofing systems that were available. We decided on a premium shingle and their price was the lowest of the 3 bids that I received. They required no down payment at contract signing. The communication was great throughout the project and the job was completed in just one day on the promised date. The owner of the company showed up during the installation to make sure that everything was going smoothly and the inspector returned the day after the installation to check the work. They also sent a well-trained technician with the proper equipment to properly set the angle on my solar-powered attic fans to insure efficient operation. I am very impressed!

Jim Q
May 3, 2024

Our experience with Go To Roofing was superb! We obtained quotes from four different contractors, and they were very competitive. Some of their competition were twice the price. Tearing off the old shingles and underlayer was quickly completed with care not to damage our deck door wall. Then, the installation of the new roof and cleanup was completed. The entire job from start to finish took less than one full day. Our new roof looks great.
From this experience we highly recommend this roofing contractor.

Thomas Adams
May 2, 2024

Excellent experience replacing the roof with GoTo in Ann Arbor. Quote/consultation experience was informative without any pressure to commit to anything. Install day was extremely smooth. Roof looks way better and I'm not worried about it leaking anymore!

Walter Jones
Apr 22, 2024

GoToRoofing is as their name says. The company to go to to get a new roof that's fast, efficient, and reasonably priced. Professional, committed to timing they communicated, and cleaned up after they completed their work. Highly recommended and I'd use them again for the same or any other work they provide. There was chimney work that also needed to be performed which they quoted at a very reasonable price and completed quickly.

Susan Byrum
Apr 20, 2024

GoTo Roofing did an excellent job for us! They were professional, efficient, dependable and did a great clean up as well! I definitely recommend contacting them for your next roof project!

Mr. Marvel
Nov 14, 2023

Look no further for a company for your housing needs. I am beyond impressed with the work done. I had my siding and roof completed and I could be happier. Thank You!

Amanda Mcdaniel
Oct 8, 2023

I’m am so pleased with this company they had to come do some repairs to my roof after another company did an almost complete tear off and we still had leaks. Leo was very knowledgeable when it came to looking at the roof and finding our problems right away, the price was fair and the work was completed in a couple of hours so far no more leaks in our kitchen. Everyone I’ve spoken with at Go To roofing have been very helpful I highly recommend them, thanks for fixing what the other company did wrong!

Nickole Calmeyn
Nov 23, 2022

The most perfect experience I've EVER had for a home repair/installation. All the work was done correctly with no shortcuts taken. Crew were all nice and professional. They worked hard all day and left the work area very clean as they worked. I trusted them 100% and had zero worries, I have never had that experience with any other contractor before. Strongly recommend 10/10!! I wish I hired them to do my siding and gutters the year before. They make every other vendor that I have ever dealt with seem incompetent, I am impressed beyond words.

JAM M
Sep 4, 2022

Awesome new roof looks great! Communication was excellent. Price was reasonable. We got at least 6 bids from other local roofing companies. Thanks,

Andy Poland
Aug 26, 2022

Great experiehce from start to finish. No pushy sales pitches. The crew that replaced the roof was amazing -- they arrived early, worked like crazy all day and had everything finished that night. They were amazing. And they cleaned everything up so you couldn't even tell they were ever there. Highly recommended!

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  • 6250 Jackson Rd, Ann Arbor, MI 48103
  • Commercial Roofing
  • Industrial Roofing
  • Residential Roofing
  • 24/7 Emergency Repairs
  • Financing Available
Hours
Mon7:30 AM - 9:00 PM
Tue7:30 AM - 9:00 PM
Wed7:30 AM - 9:00 PM
Thu7:30 AM - 9:00 PM
Fri7:30 AM - 9:00 PM
Sat7:30 AM - 9:00 PM
Sun7:30 AM - 9:00 PM

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