Logo of Forward Roofing

Forward Roofing

  • 1725 S Madison Rd, Beloit, WI 53511
  • Commercial Roofing
  • Industrial Roofing
  • Residential Roofing
  • 24/7 Emergency Repairs
  • Financing Available
Hours
Mon7:30 AM - 9:00 PM
Tue7:30 AM - 9:00 PM
Wed7:30 AM - 9:00 PM
Thu7:30 AM - 9:00 PM
Fri7:30 AM - 9:00 PM
Sat7:30 AM - 9:00 PM
Sun7:30 AM - 9:00 PM

About the Business

At Forward Roofing, we pride ourselves on our technical expertise and versatility in managing both residential and commercial projects. Located in Beloit, Wisconsin, we offer a comprehensive range of services, including roof replacement, inspection, and specialized installations such as roof vents and soffits. Our team is equipped to handle complex tasks, from flat roofing to green roofing solutions, ensuring that every project is executed with precision and care. Our commitment to organization and attention to detail allows us to deliver durable, high-quality results that provide long-term value. We understand the intricacies involved in roofing and construction, and we approach each job with a focus on reliability and thoroughness. Whether you need a simple roof repair or a complete replacement, our well-coordinated team is ready to guide you through the process, ensuring that every aspect is managed seamlessly.

What people say about “Forward Roofing”?

The overwhelming sentiment from customer reviews about Forward Roofing is highly positive. Many customers praised the company for its exceptional communication, professionalism, and efficiency throughout the roofing process. The team is noted for their ability to handle insurance claims smoothly, ensuring customers felt informed and at ease. Additionally, the quality of the work performed, including quick turnaround times and thorough clean-up, received significant commendation. Despite one negative review citing reliability issues, the majority of feedback highlights a strong commitment to customer satisfaction and dependable service.

What Users Like The Most

  • The staff at Forward Roofing were all very polite and pleasant.
  • They not only display excellence through their work; they also display excellence with their interpersonal dealings.
  • The entire team was very professional and friendly.
  • Job was completed quick and clean.
  • Josh worked very hard with the insurance company to get everything done that needed to be done.

What Users Like The Least

  • Not reliable. Poor communication. Do not follow through.
  • It took several months for my project to get halfway done.
  • Be careful they come off as caring and can easily portray a loyal company.

Recommended Reviews

Overall Company Rating
Excellent 4.7
Out of 24 reviews
5 stars
4 stars
3 stars
2 stars
1 stars
Show first:
Akins Whitby
Jun 6, 2025

Forward Roofing done a phenomenal job with replacing my roof. Adam and Josh worked with my insurance company, and got me a higher percentage for a full replacement than I was expecting. The staff at Forward Roofing were all very polite and pleasant. Adam kept me informed and in the loop from start to finish of the roof replacement process. The crew was polite and professional. They were able to complete my full roof replacement in one day. Even after discovering during the tear off, that I had more layers on a part of my roof than we expected. The crew did an excellent job with the clean up as well. I highly recommend contacting Forward Roofing for your roofing and exterior needs to you're home or property.

Danielle Goecks
Nov 12, 2024

This company is highly professional and practices quick and effective communication. Jessica and Josh hold themselves to the highest standards. They not only display excellence through their work; they also display excellence with their interpersonal dealings with their customers and staff. Their customer’s satisfaction and peace of mind are their top priorities.

Teresa Gurley
Nov 8, 2024

Very Great Company To Be Working With The Work They Do Is Phenomenal Wouldn’t Hire No One But Them Their The Best Go Check Them Out You Won’t Be Disappointed

Chavita Ramirez
Aug 22, 2024

I'm very happy and content with my new roof replacement. I have no complaints and watched the whole process. I highly recommend forward roofing. Thank you Tony, Jessica for helping me get my roof replaced.

Pedro Duran
Aug 22, 2024

Forward Roofing offered me a free roof inspection that lead to a full roof replacement. I had no idea i had damage. Jeremy got up on the roof and provided a damage report for me and guided me through the process with my insurance. Thank you Forward roofing! customer service was amazing! production was clean and fast turn around date also.

matt merwin
Aug 22, 2024

They got the roof done in one day that it was scheduled for. The roof looks fantastic, and so far, no more leaks

Jon
Jun 27, 2024

Josh Tony and Vern really helped me out with this went above and beyond my expectations highly recommend And the roofing crew tore off 2 layers and new roof on in 8 hours looks awesome I'm sure my home value went up great job guys

Phil Pinnon
Jun 26, 2024

Great price and great work. Job was completed quick and clean. Highly recommend using this contractor for your next roof. I am happy with services they provided.

Elizabeth Licary
Jan 23, 2024

You guys!!! If you own your home and haven’t had your roof inspected by Forward Roofing yet for storm damage…. I HIGHLY suggest you reach out to them. Originally I contacted them to take a look at my turtle vents for a completely separate issue. There was no visible damage to my roof from the street. They were able to see issues that I had no idea were there. Which ultimately lead to me getting approved for a full roof replacement. I didn’t have to lift a finger, Josh, Berto, and Jessica handled everything. I did not expect a free inspection to result in a complete roof replacement & I am just so grateful to have worked with a contractor I can actually depend on. I had numerous people out to fix issues with my roof and either got blown off or the issues came back a few months later. They were quick, reliable, and even helped me with a few small projects while they were here out of the kindness of their heart. Hit them up ASAP! Seriously.

Betty Nelson
Jan 16, 2024

Job was done in a good workman like matter. They took care of all insurance contact. We just had to sit back and wait for the job to be done. They did a beautiful job !!!

Angelina Reyes
Dec 8, 2023

Not reliable. Poor communication. Do not follow through. Make false promises.
It took several months for my project to get halfway done.
Be careful they come off as caring and can easily protray a loyal company. Extremely sad because there a new company and I was really trusting in them to follow through.Be careful.

DeeDee Williams
Sep 7, 2023

Easiest project I have EVER had completed with any of my homes. Professional, prompt, worked well with insurance and did a great installation. Josh Harris and his team did an excellent job from start to finish. I have already and will continue to very highly recommend Forward Roofing. Thank you.

John Dzurka
Aug 17, 2023

My wife and I were extremely satisfied with the service provided by Forward Roofing. Our home was damaged by a bad hail storm and the insurance adjuster did not want to give us a full roof replacement after the first inspection. Ruberto and team worked extremely hard and made it effortless for us to combat the first adjustment and get approved for a full roof replacement. Ruberto wouldn’t rest until the job was done. I cannot give enough praise to Forward Roofing. From start to finish the process was transparent, convenient and top notch. I would highly recommend reaching n out to them if you’ve had storm damage.

michael harshbarger
Jun 4, 2023

Forward roofing did repairs on my home after a tree fell through the roof. They did a great job with the repairs and had great customer service throughout the whole process. Highly recommend

Ashley Vargas
May 16, 2023

I really appreciate all the help, and nonstop communication. Also working with my insurance company, when they were being less than helpful. Josh was willing to do this before I signed anything with them, and made sure I was comfortable before having me sign the paperwork. Jessica was on site early in the morning with the workers, making sure everything went smoothly. Josh and Jessica were amazing during this process, and kept me well informed. Thank you Forward Roofing!!!!

Daniella Reyes
May 1, 2023

I recently hired a roofing contractor to reroof my home, and I must say that I am thoroughly impressed with the service that they provided. The entire team was very professional and friendly, and they went above and beyond to make sure that my mother, who only speaks Spanish, understood the entire process.
Jessica, the point of contact for the project, was extremely helpful in translating and explaining everything to my mother. She was patient and understanding, and we truly appreciated her assistance.
The production team arrived on time and worked quickly and efficiently to complete the job. They were very respectful of our property and made sure to keep the job site clean throughout the process. I was very impressed with their attention to detail and their commitment to delivering high-quality work.
Overall, I give this roofing contractor a 5-star rating for their exceptional service and professionalism. I would highly recommend them to anyone in need of roofing services, and I'm sure that my family will be using them again in the future. Thank you for a job well done

Alex
Mar 18, 2023

Did not hire this company but they were very friendly and professional, Josh even reached out after issues I had with a different contractor. I have heard good things about Forward and wish I would have hired them instead of XL Contracting.

Tracy Alvarez
Nov 1, 2022

Josh worked very hard with the insurance company to get everything done that needed to be done. And the whole crew were very professional

Denetrius Stackhouse
Oct 12, 2022

Josh was very professional. He kept me informed during the whole roofing process. I plan to use him again for other jobs. The roof looks great....Thanks again Josh!

Charles LaPonsey
Oct 4, 2022

Forward Roofing did an excellent job replacing my roof and installing new gutters.

Their prices were extremely competitive and their performance was above par.

Josh, my point of contact, was efficient, courteous and enjoyable to work with.

I will use Forward Roofing on my next roofing project.

Kim Mcclain
Oct 2, 2022

Got a leak in my roof from a storm on a Friday night. Started panic calling every local roof company and this company was the only one to respond on a Saturday. Was at my house within an hour of our conversation and had the leak covered quickly. Josh took time to meet with my insurance adjuster to make sure everything was covered for the needed repair. Very professional, courteous and took time to answer every question. Highly recommend this company.

Olivia Abarca Olivia Abarca
Aug 14, 2022

My grandma has dementia came to visit and noticed a leak in the ceiling!!! Called these guys because I am fortunate to know them and they got the job done !!! Literally the most professional and reliable plus just very human and understand it's hard right now for everyone !!! !!! Would be silly to go anywhere else seriously!!!! Thank you so much pics coming soonGod bless

Dawn Short
Mar 9, 2022

I usually don't leave reviews but I had to with this company! I'm very happy with the Forward Roofing team... Josh was very helpful and informative. After just purchasing my first home, I was very nervous about the cost for replacing the old roof. He assured me they could put a quality roof on for me within my budget and they did just that! Can't forget to mention how clean and professional the production crew was!

Jason Raether
Dec 20, 2021

I do have to say, my new roof looks very nice. The actual installation also went well. Everything else since I signed that contract has been a different story. There was multiple no call no shows. Lots of improper communication. Did not show up on time almost at all. Even after I talked to them about being on time the next time . I honestly at times wondered if they were still a real business. Just very unprofessional! It really is just a shame we had such confusion over the entire process. Also the card they gave me to rate them does not work.

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  • 1725 S Madison Rd, Beloit, WI 53511
  • Commercial Roofing
  • Industrial Roofing
  • Residential Roofing
  • 24/7 Emergency Repairs
  • Financing Available
Hours
Mon7:30 AM - 9:00 PM
Tue7:30 AM - 9:00 PM
Wed7:30 AM - 9:00 PM
Thu7:30 AM - 9:00 PM
Fri7:30 AM - 9:00 PM
Sat7:30 AM - 9:00 PM
Sun7:30 AM - 9:00 PM
We Answer

Frequently Asked Questions

Pricing questions

1. Does the company offer free estimates?

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Yes, Forward Roofing offers free estimates.

2. Are warranties offered by the company?

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No information found.

3. Does the company offer senior discounts?

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No information found.

4. How is the company overall rated?

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5.0 out of 5 based on 2 reviews.

Service questions

1. What services does the company offer?

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Roof Replacement; Roof Inspection; Roof Vent Installation; Roof Deck Repair; Roof Leak Repair; Roof Cleaning; Tar and Gravel Roofing; Flat roofing; Soffit Installation; Soffit Repair; Shed Roof Repair; Green Roofing Services.

2. Are there any services the company does not offer?

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No information found.

3. Does the company offer emergency services?

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No information found.

4. Does the company offer eco-friendly accreditations?

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No information found.

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