Logo of Direct Roofing

Direct Roofing

  • 31141 Wheel Ave 401 A, Abbotsford, BC V2T 6K7, Canada
  • Commercial Roofing
  • Industrial Roofing
  • Residential Roofing
  • Financing Available
  • Licensed & Insured
Hours
Mon7:30 AM - 9:00 PM
Tue7:30 AM - 9:00 PM
Wed7:30 AM - 9:00 PM
Thu7:30 AM - 9:00 PM
Fri7:30 AM - 9:00 PM
Sat7:30 AM - 9:00 PM
Sun7:30 AM - 9:00 PM
About the Business

At Direct Roofing, we pride ourselves on our versatility and technical expertise, adeptly handling both residential and commercial projects. Located in Abbotsford, BC, and serving Lynden, Washington, we specialize in a wide range of services, including roof inspections, roof vent installations, roof deck repairs, and skylight installations. Our well-coordinated team is equipped to manage complex projects from inception to completion, ensuring that every detail is meticulously addressed. We understand that each project is unique, and our commitment to organization and consistency allows us to deliver durable, high-quality results that provide long-term value.

Our focus on thorough communication ensures that clients are informed and engaged throughout the entire process. Whether you are facing urgent repairs or planning a new installation, we are here to ensure your project is executed flawlessly, reflecting our dedication to excellence in every aspect.

What people say about “Direct Roofing”?

{
"summary": "Customer feedback on Direct Roofing is predominantly positive, with many reviewers praising the professionalism, prompt service, and quality of work provided by the team. The communication throughout the project was highlighted as excellent, with customers appreciating the clear quotes and timely responses. However, a few reviews raised concerns about missed appointments and unresolved issues, which slightly detracted from the overall satisfaction. Despite these criticisms, the majority of customers expressed strong recommendations and satisfaction with their new roofs and overall service experience.",
"liked": [
"They were on time, professional and courteous.",
"The initial quote was very quick and comprehensive, and it was clear Parker knew what he was doing.",
"The professionalism and quality of work was evident throughout the project.",
"Elliott's customer service was exceptional; I did not feel pressured or stressed.",
"The crew was always punctual and ensured the roof and site was properly secured when they were done."
],
"dislaked": [
"Did not show up for the prebooked repair appointment for leaky roof issue, did not call either.",
"Job wraps up and they don't fix the high/low spots, nails, sticking through, and water pouring off my fascia boards when it rains.",
"Really disappointed in a local company to see a grey F150 speeding and swerving like a maniac.",
"I was told yes, yes they were going to fix it, but they didn't.",
"They

Recommended Reviews
Overall Company Rating
Excellent 4.5
Out of 42 reviews
5 stars
4 stars
3 stars
2 stars
1 stars
Show first:
Brad Parker
May 10, 2025

Weren't the cheapest weren't the most expensive. Went with them because I liked the owner/sale rep Elliot. Told me intially it was his specific worker doing my roof, sub contractors showed. I asked him and it turned into they most sub contract to me. Told me any issues talk to Bal On site. Mentioned 3-4 outstanding issues as they stripped the roof, paper it, and re roofed and kept being told yes ,yes they were going to fix it. Job wraps up and they don't fix the high/low spots,nails, sticking through, and water pouring off my fascia boards when it rains. Damaged my vinyl siding and tried denying it. Paid my bill, have called/texted/emailed/fb messaged, never called/texted back,messaged on FB once said contact me Monday, and proof once again.

Save yourself the hassle and money

Dianne Hogg
May 3, 2025

This company was so prompt when I called them that I had in house leaks. They fixed the problem until they could redo the roof. They have a great crew and would recommend them highly..

Don
Apr 15, 2025

Elliot and Parker were incredible to deal with. They were very thorough to ensure we understood the entire process and that we received exactly what we wanted. Parker was always available and was able to work with our busy schedule to find a. Date that worked best for us.
The onsite crew were very professional and organized. They made sure at the end of each day that our yard was clean and all their materials were reorganized in a neat and tidy manner. We are extremely happy with our new roof, fascia boards and gutters!

Al Lougheed
Apr 4, 2025

We were lucky to find Parker, who unlike the other local businesses we contacted never even got back to us. He replied right away and was knowledgeable. He knew exactly what we were after and sent us a quote one hour later, which by the way was much less than the other quotes we got. In this day and age it is so refreshing to find someone that actually wants the work.
He was here right to the day and hour he gave us, we would highly recommend him. When we need the rest of our metal for our roof he will be our first call. Thanks again, Al and Lori

Darren Pighin
Mar 12, 2025

From my initial interaction with the Direct owner to the project manager to the foreman to the crew, the professionalism and quality of work was evident throughout the project.
There was no hidden costs and they stood by their quote.
The crew was always punctual and ensured the roof and site was properly secured when they were done for the day.
Direct was highly recommended to me from a friend in the construction industry and I would not hesitate to pass on the same recommendation.

Vincent Marcos
May 1, 2024

Did not show up for the prebooked repair appointment for leaky roof issue, did not call either.
When my wife called Elliot, he kept repeating over and over and over... again what a small job we are and has difficulty in honoring the appointment, even with the prebooking.
Taves Roofing was able to help us within half an hour from calling them, Cory was amazing, respectful and actually properly diagnosed the true cause for the roof leak. We will give them priority with the new roof to be done.
Thank you Taves Roofing for helping us, thank you Cory, you deserve a 10 star review not just a 5 star.

Michael
Sep 22, 2023

Super thrilled with the product and service of this company. They installed a PVC product for my low sloop roof and were very quick and professional. I didn't have to manage them at all as they were quick and always left the work site clean.

sarah ayriss
Aug 31, 2023

This year we had to replace our roof, as expected this is a daunting task, we were nervous how much it would cost and in an older house you never know what could go wrong but Direct Roofing and their team did an outstanding job. They stuck to the budget ! And their quote was extremely competitive, when we did run into the odd extra cost because of the age of the house we were presented with options. These guys worked in extreme temperatures, showed up early and the whole team was an absolute pleasure. We really couldn’t recommend Direct Roofing anymore I’m so happy I came across them and I will use them in the future for metal installation on other parts of the house. If you’re considering using them I wouldn’t hesitate!
Thanks Direct Roofing, this is one happy client!!

Will Graham
Feb 10, 2023

I have been a building contractor for 40 years the work done by Direct on our projects has been professional and of excellent quality . Thanks Elliot and crew.... you have a loyal customer in Homestyles Contracting ltd.

Tom Watts
Dec 18, 2022

I contacted Direct Roofing to inquire about getting my roof, gutters, downspouts, and facia replaced / updated. The initial quote was very quick and comprehensive and it was clear Parker knew what he was doing. The work done on the roof, which was the whole meal deal, was excellent. Couldn't be happier with the service they provided including the follow up. I wouldn't hesitate to use them again.

Tian Duan
Sep 22, 2022

Repair service is good, after they came and repaired the roof on February 2022, no more leaks on roof so far.

Jadon Peters
Jul 7, 2022

Really disappointed in a local company like this to see a grey F150 speeding and swerving like a maniac and then on top of that flipping off other drivers.... real professional guys! Not the kind of characters you want in such an important business as waterproofing residential and commercial projects.....

Barry ---
Dec 1, 2021

Parker and Malcolm were great. I gave this company a call early morning, got a call back relatively soon after. Explained my issue to Parker who was very understanding and said they could be out within 2hrs. They were on time, and very professional. They quite quickly found the source of the leak and inspected other areas to ensure no other issues existed. All of this was done within their initial service charge so they are very cognizant and respectful of the time and billing. Would highly recommend for any roofing service you require. Thanks

Antonia
Jun 10, 2021

We highly recommend this company.
We have a 47 yr old home and the roof was nearing it’s 2nd life span. After getting the run around by another roofing company I decided to give Direct Roofing a quick e-mail for a quote request.
The next day Elliot called and we arranged a date to meet. Elliot was on time, professional, answered all our questions and had a product/warranty package prepared to leave with us. That same day he followed up with a quote, which was competitive to other quotes we received.
The following week they completed our new PVC roof with new facia boards, downspout catchments and flashing. You couldn’t even tell that they were there. Clean up everyday, no debris left, and they made sure to cover our new deck to protect it.
Great team, exceptional workmanship and price exactly spot on.

Kerry Hatch
Jun 3, 2021

I highly recommend Direct Roofing. The team was on time, professional. The Clean up was done each day . Thank you William , Elliott and the rest of the team for a great job : ) !!

Jenny Long
Jun 2, 2021

Such a great experience, . The team was on time, professional. Clean up was amazing. The price you can not beat. Totally up front at all times. We highly recommend Direct Roofing. Thank you Elliott and your talented team.

Laurie Estacio
Jun 1, 2021

A great bunch of guys!! They were on time, professional and courteous. Job was done quicker than expected and no more leaks!! They were respectful of my property and did a great job cleaning up. I will be using them for future jobs and have already recommended Direct Roofing to friends.
Laurie
Aldergrove

James kavin
Apr 16, 2021

The crew at Direct Roofing did a great job on my roof and gutters. They were professional, polite and responsive to my many questions. I definitely recommend.

Jenny Liao
Mar 27, 2021

My parents needed a new roof. I found Direct Roofing on google and became in contact with Elliott. Not only was Elliott's customer service exceptional, I did not feel pressured or stressed with such a big expense. Elliott was always very good at communicating with me and made sure I always knew what was going on with the replacement process. The crews that came on site to my parents house were hard working, professsional and very friendly. Elliott also made daily visits to make sure the project of replacing the roof went smoothly. The job was done in 3 days and we are so happy with the end result. It was so nice to deal with a company that has this type of Customer Service that makes sure their customers are their top priority and are happy with their service. Elliott was amazing to deal with during the process and even went above and beyond after the roof was completed to follow up with us.

I highly recommend Direct Roofing for all your major or minor roof repairs. You will definitely not be dissapointed.

Roberto Cobo
Mar 12, 2021

We changed our roof with Direct Roofing and Waterproofing and had an excellent experience and highly recommend this company. They are very professional and knowledgeable. They have great materials, and most importantly their work is top notch. We also felt that their prices were reasonable. Very glad we went with Direct Roofing.

Leslie Meloche
Mar 3, 2021

Excellent company to work with. Reasonable price and good quality roofing and installation. We used them to remove cedar shakes and install asphalt shingles. Very responsive to an issue we had 6 months after installation (not due to workmanship, but rather a poor choice in roofing type for our roof), they replaced the roof within a few weeks! Would strongly recommend Direct roofing to others.

Kerry Schwenneker
Feb 22, 2021

We just have to share how impressed we are with Elliott and his team.
Fast, prompt replies and he even managed to fit our job in between the rain storms!
He gave us an honest lo down on the pros and cons of repair vs. a new roof.
We chose a new roof and his team was efficient and professional. Due to a large team the job gets done quickly which we appreciated. Their clean up was suburb and went above and beyond.
We highly recommend Direct Roofing.

Jeff
Feb 11, 2021

Best quality, service and price on the market. I loved that Elliot did a transition with his team on the day of the install and the team did an exceptional job. My neighbors to the left and right of me just had their roofs done by two different companies and didn't like the install. We are grateful for the job Direct Roofing did for us. A terrific clean up job at the end too. We couldn't have had a better experience. Thanks Elliot for such a great experience.

Corine T
Feb 7, 2021

I needed to get some metal roofing done and came across Direct roofing. After a quick email quote based off of sq-ft, I set up the time for them to come out and make the standing seam sheets to spec at my house with the longest being 23'. I sent them pics before so they were able to make up the flashings before hand so it was a one stop shop. They were fast, on time and very helpful when I had questions regarding my install. I was able to get this roof done for a fraction of what it would have cost me to get it installed by someone and it was super easy to do.

Frank M
Jan 26, 2021

I phoned to make an appt to have my roof looked at . They said they would come in the next day or two and give me a quote , but they didn’t show up at all let alone give me a quote , not even a call to say they couldn’t make it .I phoned back and never received a response. There work is probably good ,I don’t know I didn’t hire them ,but people who don’t respond are frustrating.

vicki p
Oct 20, 2020

BEWARE TEHY DON'T ANSWER YOUR CALLS IF YOU HAVE A PROBLEM!!!
We used Direct Roofing to install a new roof 3 years ago. They did a good job installing the roof in a fairly timely fashion. They also installed new gutters and downspouts. The seals in the corners of the gutters started to leak in a few spots this spring. Since the gutters came with a 5 year warranty I called them in the spring to have someone come and replace the seals. This is a small job to do so it wouldn't take up much time. I called 3 times and each time they said they would have someone come out to fix the problem, No one ever showed up. I assumed they wee busy due to the summer season being the busy season for roofing but it would have been nice to have been told so. Anyways I waited until the fall to call again and they said someone would call me back. Even after I told them I had called 3 times before no one has bothered to call me back. So if you are thinking of using this company beware that if you have a problem they may never come and fix it.

Brett Chomlack
Aug 25, 2020

The crew worked very hard and answered all my questions . The clean up was excellent and I am so happy with the end product. Highly recommend this company .

wanda kohanik
May 6, 2020

Direct Roofing came out on an early Saturday morning to fix the leak in the roof. While up there they checked out and fixed some issues and pointed out some problem areas. I decided to with Direct Roofing to replace the roof. Elliott was very professional, and had good suggestions. The crew came on time and worked very hard to get the roof done as quickly as possible. I appreciated the attention to detail and the fact that they cleaned up so well there wasn't any nails or debris around the house.
I am impressed with this company's competence and customer service.

Mai Tran
Mar 31, 2020

Needed a new roof.Had estimated from 3 roofing companies.Picked Direct Roofing for quality,professional workmanship and trust.Elliot was a good man to deal with.Highly recommend for good roofing business

Allan Mauch
Feb 25, 2020

Very quick to come to my house to visualize/ confirm the very small leak I had around my brick chimney. (1 day after leaving a message with their answering service and specifically stating it was NOT an emergency.)
Beware that some visits entail a $185.00 service fee depending on the circumstances.
I was told by them that lots of people just want an assessment of a leak and then will fix it themselves or go to C. List for a cheaper contractor.
I did get a verbal quote that took all of 10 minutes to determine .but it was beyond my budget so I gratefully declined.
I also easily got 2 other quotes for no charge/ sales pressure. I cant imagine getting the standard 2 to 3 quotes for a roofing repair and paying almost $ 200.00 each time as an inspection fee!
Other than that, beware their website implies they have 5 locations but was told they are just PO boxes (mailing addresses).,...interesting.
Update :
These multiple "mailing addresses" quickly disappeared off their web site after calling them out on it.

jaida tourond
Feb 1, 2020

Fantastic crew ! they patched our leak on a Thursday, and finished re roofing our house over the weekend . They went above and beyond what was expected. Great job start to finish .

Antoinette Schindelka
Oct 25, 2019

Professional and personable service from start to finish. Elliot thoroughly presented all information and gave us addresses of jobs he had previously done in order for us to make an informed decision on roof type and colour. There was no pressure to choose one roof over another. Our job was a relatively small one but we were assured that we would have a place in a line with all jobs, not be "fit in" between larger jobs, which can be the case. Our job was done sooner than we expected because the company took advantage of a clear break in the weather. The crew that completed the word was friendly, efficient and professional. They left the area cleaner than before they started. Elliot even offered to power wash our driveway, although the algae had nothing to do with their work. We are so pleased with the roof that we are having the company replace our gutters to better suit the new roof. Dealing with this company has been a positive experience.
Antoinette and Kim Schindelka

Priya Sharma
Mar 7, 2019

In abbotsford we had wind storm last month and our skylight glass broke and flew off with the wind. I had my roof open and it was so windy and dusty plus there was a snow warning issued and it was past 3 pm on saturday when everybody is about to go home and relax .i called at few places but nobody wanted to do it as the wind was 100 km/hr. But he understood how important it was for me and he agreed to fix it in the evening. He told me that he was actually done for the day and was with his family . I really appreciate his professionalism and his kindness .

Daryl Black
Feb 9, 2019

We chose Direct Roofing after 5 different quotes as they by far were the most reasonable, best quality, and one week turn around. Everything went according to plan on how we were quoted, highly informative, would recommend to everyone and clean up was amazing. NO MORE LEAKS

Alison Morris
Oct 4, 2018

Direct Roofing were such a pleasure to deal with! We ordered metal roofing and flashing etc for our residential roof project in Vancouver and it was a great experience. Jared was friendly, polite, quick to respond and had helpful advice. They processed our order quickly and delivery went very smoothly, all for a reasonable price that was less than we would have paid ordering through one of the lumber supply stores. We would definitely recommend them for your roofing needs!

Cheryl Campbell
Sep 12, 2018

Workmen were polite helpful and super efficient. Work started in sunny weather and last days were in constant rain. These gentleman only came off of the roof when the rain was torrential.
The gutters and property were cleaned after the work was completed.

We are completely satisfied and highly recommend this company.

Norbert T
Jul 31, 2018

Great job, Len was great at managing the job and we are very happy with the roof and the atrium windows.

Nicole Riopelle
Jun 16, 2018

Just purchased a new Trex deck from Direct Roofing. Top notch company, finished the project in the agreed time frame at the quoted price. Would gladly recommend Elliot and his crew for any of your outdoor projects.

Chelsea Lang
Jun 3, 2018

Len from direct roofing was great to work with, he got our roof done as soon as the weather got nice (super quick). The crew who did the job worked quickly and efficiently to change our cedar roof to asphalt shingles. Would definitely use them again! Our roof looks great.

Annie Jolin
May 5, 2018

WOW! Elliot and the work crew at Direct Roofing were awesome. We had a major roof leak and Elliot answered our phone message promptly. He came over and answered all our questions and relieved our stress level. The work crew that arrived onsite were prompt, friendly and very professional. They completed the work in a timely manner and cleaned up the job site after they were finished. We look forward to having Direct Roofing assist us with additional work projects around the house.

We will definitely recommend Direct Roofing at every opportunity to our friends and neighbours.

Thanks Direct Roofing for a great job!!!!! We love the new roof and skylight...

jared wiebe
Mar 15, 2017

Elliot and his team was very professional, personable, prompt, easy to get a hold of, and managed to get our site taken care of in a timely manner. I would gladly recommend this company to anyone looking for their roof worked on.

Susan Richards
Nov 19, 2016

Five Stars! Direct Roofing were top notch on a quality craftsman job on our premium cedar roof. Not only was the craftsmanship excellent but they gave us exceptional customer service throughout the job. The Direct Roofing team were on time, on budget, courteous and left their workspace clean and tidy everyday. The lead for our team went above and beyond the job making sure tarps were nailed down each night and communicating with us about timing and work hours and trying not to create inconvenience. Direct Roofing took my husband through the mill where our shingles were going to be made and showed him how they were cut and how the wood would be selected. The mill and tour was impressive. The result for our cedar roof both on the house and coach house exceeded our expectations! Great job and competitive rates. Thank you Direct Roofing!

Call us and get a quote right now Show phone number
137 locals recently requested a quote
  • 31141 Wheel Ave 401 A, Abbotsford, BC V2T 6K7, Canada
  • Commercial Roofing
  • Industrial Roofing
  • Residential Roofing
  • Financing Available
  • Licensed & Insured
Hours
Mon7:30 AM - 9:00 PM
Tue7:30 AM - 9:00 PM
Wed7:30 AM - 9:00 PM
Thu7:30 AM - 9:00 PM
Fri7:30 AM - 9:00 PM
Sat7:30 AM - 9:00 PM
Sun7:30 AM - 9:00 PM
We Answer Frequently Asked Questions
Pricing questions
1. What is the average roof replacement cost for a residential home?
+-

The average roof replacement cost for a residential home typically ranges from $7,000 to $15,000, depending on factors such as roof size, chosen materials, roof pitch, and labor rates in your area. Premium materials or complex designs may increase the price.

2. How much does it usually cost to replace the roof of a commercial building?
+-

The cost to replace the roof of a commercial building typically ranges from $5 to $12 per square foot, depending on several factors such as roof size, material, labor rates, building type, and local code requirements.

3. What factors affect the overall roof repair cost?
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Several factors influence roof repair cost, including the extent of the damage, roof accessibility, material type, labor costs, and whether it’s a general repair or an emergency fix. Minor repairs can start around $150–$400, while major repairs may exceed $1,500.

4. What is the typical roof leak repair cost, and how is it calculated?
+-

Roof leak repair cost generally ranges from $300 to $800, depending on the size and location of the leak, the materials required, and labor intensity. Complex leaks involving structural repairs or interior damage will cost more.

5. What is the average flat roof repair cost for commercial buildings?
+-

Flat roof repair cost for commercial properties usually ranges from $500 to $3,000, depending on the roofing material (TPO, EPDM, PVC), the extent of the damage, and roof accessibility.

6. How much is the mobile home roof replacement cost compared to traditional homes?
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Mobile home roof replacement cost typically ranges from $3,000 to $8,000, making it generally more affordable than traditional home roof replacements, due to smaller size and simpler structure.

Service questions
1. Should I stay home during roof replacement?
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It's not necessary to stay home during roof replacement. Roofing work is noisy and can cause vibrations inside the house, which might be uncomfortable. Most homeowners choose to leave during major parts of the project, but our team ensures safety and keeps you updated, whether you're home or not.

2. How long does roof replacement take?
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The timeline for a roof replacement typically ranges from one to three days, depending on the size and complexity of the roof, weather conditions, and material type. Larger or more intricate roofs may take a bit longer, but we always aim for efficient, timely completion.

3. How to hire a roofing contractor?
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To hire a roofing contractor, start by researching local companies with good reviews and proper licensing. Request quotes from multiple contractors, verify their insurance and certifications, and ask for references. Always ensure you get a written contract that outlines the scope of work, timeline, and payment terms.

4. How to check if a roofing company is legit?
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Check if a roofing company is legit by verifying their business license, insurance, and local certifications. Look for memberships in professional associations, read customer reviews, and ask for recent project references. A legitimate company will be transparent and provide all documentation upon request.

5. How to choose a roofing company?
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When choosing a roofing company, consider their experience, customer reviews, warranty offerings, and quality of materials. Make sure they provide clear communication, detailed estimates, and a solid portfolio of completed projects. Local expertise is also a major advantage for understanding regional roofing needs.

6. How do you know if your roofing contractor is ripping you off?
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Warning signs that your roofing contractor might be ripping you off include vague contracts, pressure to pay large upfront deposits, lack of proper documentation, and unexplained price increases. Always ask for itemized estimates and written guarantees, and avoid contractors who avoid answering your questions directly.

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