Logo of Freedom Ford of Wise

Freedom Ford of Wise

  • 151 Woodland Dr SW, Wise, VA 24293
  • Commercial Roofing
  • Industrial Roofing
  • Residential Roofing
  • Financing Available
  • Free Estimates
Hours
Mon7:30 AM - 9:00 PM
Tue7:30 AM - 9:00 PM
Wed7:30 AM - 9:00 PM
Thu7:30 AM - 9:00 PM
Fri7:30 AM - 9:00 PM
Sat7:30 AM - 9:00 PM
Sun7:30 AM - 9:00 PM
About the Business

At Freedom Ford of Wise, located at 151 Woodland Dr SW in Wise, Virginia, we pride ourselves on our extensive range of automotive services. Specializing in roof maintenance, waterproofing, and leak repair, we are equipped to handle projects of all sizes, ensuring that both residential and commercial needs are met with precision and care. Our commitment to organization and attention to detail sets us apart in the automotive industry. We understand that each project is unique, and our well-coordinated team works diligently to deliver durable results that provide long-term value.

Whether you are looking to maintain your vehicle’s roof or address specific repair needs, we approach every task with a focus on reliability and quality. With a strong emphasis on thorough project coordination, we ensure that complex jobs are completed seamlessly, allowing you to drive away with confidence.

What people say about “Freedom Ford of Wise”?

Customer feedback regarding Freedom Ford is mixed, with a significant divide between positive and negative experiences. Many customers express satisfaction with the sales team, highlighting helpfulness and a pleasant buying process. However, several reviews raise serious concerns about transparency in pricing and communication, particularly regarding additional fees and service issues. Customers have reported feeling ignored and misled, especially in the service department, which has contributed to a more critical overall perception of the dealership.

What Users Like The Most
  • I just bought a Ford F150 from Charlie Parsons and had an excellent experience.
  • Charlie was honest and knowledgeable, making the process so simple.
  • The whole buying experience went smooth, and I received excellent service.
  • Highly recommend Freedom Ford if you’re looking to buy a new car!
  • The employees are nice and provide good quality service in helping to purchase a vehicle.
What Users Like The Least

Customers are fully satisfied

Recommended Reviews
Overall Company Rating
Good 3.8
Out of 37 reviews
5 stars
4 stars
3 stars
2 stars
1 stars
Show first:
Patricia Carter
May 30, 2025

Terrible. They lied about my approval, the bank sent me a paper with a good counter offer, they sold the car to someone else. Told me I needed a co-signer signer and 4000 down ona 6000 car. Then advertised a black jeep laredo for 6500 then changed the price when I went to buy it after I called before going, they refused to sell to me. Rude men who work there unless your buying a brand new car they could care less about your business. Sure these comments have nice things to say because again, they bought a NEW car so they're treated different. Garbage company I would not recommend. Others have warned me, I should've listened

Shannon Cox
May 20, 2025

Just had an amazing experience with Charlie at Freedom Ford very helpful and went over and beyond I couldn't say enough about how great myself and my family was treated, I 100% recommend buying your next vehicle from Freedom Ford

eugene polly
Apr 15, 2025

I like the deal I got on my vehicle they have a pretty good selection just didn't like the $999.00 docking fee. I know a lot of car lots to do it . there's no such thing as a docking fee I used to work at a car dealership it's just the legal way to get your money. Just check around some car lots don't do it

jeff mullins
Mar 2, 2025

Think twice when buying a new car or truck from Freedom Ford in Wise, VA.
You make a major purchase like this and they want you to leave feeling good about it.
So they tell you they are giving you a lifetime powertrain warranty on the vehicle you purchased.
1) They do not fully disclose that this warranty is actually a third party insurance policy. Freedom ford will not even honor the repairs.
2) Freedom Ford is not giving you this insurance policy, they have hidden the price of it in the cost of the vehicle you have purchased without full disclosure.

You may say to yourself, well at least it’s covered if something happens. It is not the policy is worthless and your car or truck is likely not going to get fixed.

So right before Christmas of 2024 I was setting on the side of the interstate with the transmission of my truck out.
Called Freedom the next morning about it. Answer I received was if I could get it to them it would be about 3 weeks before they could look at it.
I use this truck for work everyday to carry myself and required tools to the job site where ever I am working. So I am out of town and no truck we had to pay to fix it.
Got the truck running and back right at the first of the new year all out of pocket expense for towing, transmission, transfer case ( 6R100 transmission issues and transfer case breaking shift forks are known issues by ford but they are pretending this isn’t happening)

Feb 13 I’m on the side of the road again truck won’t go. Just happens I am in Wise county this time so we have the truck towed to them.
Lifetime power train warranty and all.
The truck is still setting there in there lot untouched except for a tech running diagnostic on it so they have told me.
They have filed the insurance claim and have come back asking for all kinds of ridiculous information and bringing excuse’s as to why they don’t think they should have to fix this breakdown. Today is now March 1st 2025
Like I said earlier I rely on this truck everyday to get me to my job to support my family.

To be taken advantage of like this from this money hungry dishonest dealership and 3rd party insurance policy’s that are worthless is no longer reassuring to me.
I feel the dealership owes this to the customers to honor what they say.
I have heard from tons of others who have had these same issues already getting warranty repairs completed that should have been covered.
Please read this review and take long pause and consideration before purchasing your next vehicle from a business operated this way.
Read the reviews everyone has issued here getting service and warranty work.

The owner of this dealership can get involved and fix this issue and I will update this post to reflect his efforts and give credit where it’s due.

If he chooses to continue ignoring his customer service issues this one is not going to go away I can assure.
Lawyers will be involved before this one is over if freedom ford doesn’t do the right thing

Jill Kent
Oct 29, 2024

I bought my car here and was super happy with the sales team. I love my car. It's hands down the best car I've ever had. The problem comes in with the service department. I stopped in to get some minor things done. I waited fifteen minutes while they waited on another customer. Not a problem, I'm fine waiting my turn, but after the previous customer left, I stood there for five minutes. The man behind the counter didn't acknowledge me in all that time. He didn't even look at me. I walked out and gave my money to someone who wanted it. I'd suggest, in the future, putting someone with at least minimal people skills at the reception counter from now on.

steven jones
Oct 9, 2024

Chuckie P is the greatest to deal with, and his Freedom Ford colleagues where great to work with, as well!

Casey Breeding
Sep 15, 2024

The whole buying experience went smooth. Brian Frazier at Freedom Ford was great to work with and went above and beyond to find the truck I wanted. Then they gave me an excellent deal. I would recommend Freedom Ford at Wise to anyone.

lexie new
Sep 6, 2024

Highly recommend freedom ford of wise if you’re looking to buy a new car!!! Charlie was the biggest help!!! & i love my new car!!!

Tyler Skeen
Aug 22, 2024

Tyson was amazing, i came without a specific vehicle in mind and he found the perfect truck for me within 5 minutes with the price i needed. He also went above and beyond and helped me transfer my belongings to my new vehicle.

brandon seals
Aug 20, 2024

Pleasure to deal with. Sales person went out of their way to help find the right vehicle and even delivered it to me!

James Zimmerman
Aug 17, 2024

I was at Freedom Ford today, ready to buy a car or truck for my wife. I was looking around and not one sales person greeted me. I had one salesperson walk around me on his cell phone when I was looking at the new 5.0 Mustang. I got so frustrated I left and went to Freedom Chevy and bought a new 2025 vehicle for my wife. Don't waste your time at this Ford dealership.

Nancy Martin
Aug 12, 2024

We have purchased to cars from freedom ford. They have been great to deal with. Very friendly and knowledgeable and treats us the up most respect. Charlie the salesman very good at what he does. Good deals and we trust him. We will purchase again. Thanks

Marissa Bowman
Jul 19, 2024

Big thanks to Charlie Parsons for all his hard work and dedication in putting me in the vehicle I wanted. Definitely stop by and ask for him!

Zachary Hall
Jul 18, 2024

Purchased the vehicle a month ago. While at the dealership they tried to add almost 5k to the cost. When I asked what that charge was from it supposedly was for an extended warranty that I never asked about or even mentioned. I had them take this cost off but they said it was a mistake. I told my car salesman I had issues with a few places on the vehicle and he made me sign a waiver they would fix these but when I got home noticed this wasn’t in the paperwork. He told me he would call when their detailer came but he was on vacation of course. A month goes by and I txt my car salesman and he says “ who is this? “. My car salesman ignores all messages via email or txt. Be careful when dealing with these people!

Cassie McAmis
Jul 2, 2024

We went to the dealership just to browse and had no intentions of buying. After talking with Charlie and Andrew, they both made the buying process easy. Neither were pushy, but accommodating which made the whole experience pleasurable. We can’t thank Freedom Ford and especially Charlie and Andrew enough! We got exactly what we needed in an upgrade! Definitely recommend the dealership and will continue to do business with them in the future!!

Delbert Scott
Jun 11, 2024

Nice employees and good quality service in helping to purchase this new vehicle ! Good place to shop for a truck or car . Very knowledgeable and attentive to one’s needs

Timothy Smith
Jun 10, 2024

I just bought a Ford F150 from Charlie Parsons 6/10/24. We drove from Kentucky and did not regret it. Excellent experience. Charlie was honest and knowledgeable. He made the process so simple. Very happy customer. Will be back to see Charlie when need a vehicle.

Joseph Tankersley
Jun 1, 2024

Quick Lane. I haven’t picked my car up yet. But may I just say I am horrified with the business. When I went to Freedom Ford of Wise Quick Lane. I was just needing a simple oil change and car inspection. I work night shift so I had to stay up till 8am just to get my car worked on. The man asks me at the counter if I’m dropping off or if I’m going to wait. When I said wait he said it wouldn’t be done till after lunch if I just wanted to drop it off. I decided it’s fine I’ll walk home and try to get some sleep in until they call me saying it’s ready. Never once did they try to call because my voicemail was full? I know it won’t let you leave a voicemail if my voicemail box is full but can’t you still call? Instead I get a message at 12:34 saying my cars ready and they close at 1. (The website says 7 so wouldn’t that be something you should mention to customers in person.) Now what does that mean? I must go two days without my car. I have a family to take care of and work and other places I have to be. The level of professionalism is at an all time low. And I will not be returning to this place.

Daniel Morse
Jun 1, 2024

John Hall was great. Got us into a great suv. We are very happy with our experience at Freedom Ford of Wise.

Morgan Loco
Mar 27, 2024

Honestly! I do not know what to say! I've never felt so uncertain of a car dealership in my entire life! To be honest I'm not certain if I test drove a stolen car or an employee vehicle or what. That was the most sketchy test drive I've ever had!!! Absolutely not holding up the Freedom Ford reputation for sure!! I actually thought I was being "punked"!!!

Anna Bell
Feb 15, 2024

Very friendly salesmen! They were very helpful, professional, and great at what they do! Im so happy with my new car!

Ria Davis
Feb 11, 2024

I had an amazing experience at Freedom Ford of Wise. I recommend anyone looking to buy/trade or sell to run not walk to this wonderful establishment & ask for Justin. He is very knowledgeable, helpful & has the customer’s best interest in mind & works for the customer. Justin helped make my transaction smooth & easy and helped me out so much! I cannot praise & thank Freedom Ford of Wise & Justin enough.

Megan Robinette
Feb 6, 2024

Definitely recommend. Super friendly and easy to work with!! I LOVE MY VOLKSWAGEN!!! Super clean, very thorough inspection and detailing.
Do business here

Taylor Howard
Jan 16, 2024

Freedom Ford of Wise is a great professional establishment! Charlie was super helpful, listened and assisted me in anyway he could. I drove out of there with a car I am very happy with. Thank you Freedom Ford!

Nichole Stidham
Dec 18, 2023

Excellent service. Brian Frazier with finance is awesome. He makes sure to get you everything you want at a good finance. Love doing business with him.

Jackie Vanover
Dec 7, 2023

Had been in the market for a Bronco sport for a while. Saw one on Freedom's lot that I really liked at a good price. Wes was very helpful but there was no pressure. I would recommend if you're looking for a vehicle check them out.

Brithney Deel
Dec 4, 2023

Charlie was amazing. He was honest, patient, and trustworthy. I wish all salesman were like him. He made the process very painless. 10/10.

Daniel Morris
Nov 17, 2023

I was very happy with freedom Ford for many years. Unfortunately I took my car in for a window repair and things got bad quick pre-collision,awd tcm window was fixed car was in the shop 5 or 6 times all for the same thing 39 days straight at one point the sales Mgr was nice and kept me in a few loner vehicles but I got tired of taking it every week and being told by the mechanic he don't know what is wrong with it. So I went to cheavy and traded it in I would have preferred another Ford escape loved our car bought the last 3 or 4 cars form there the sales staff are nice Jason the sales manager is great wish they could have figured it out .

Adam Fugate
Sep 5, 2023

I had a great experience with sales manager Jason Collins, he is highly knowledgeable and dependable. If your needing a Ford stop in and see Jason. He will take care of you!!

Rachel Harvel
Sep 5, 2023

Zero stars !! Please Mr. Tim Barnett Jr Executive GM @ Freedom Ford please call me. I don't want to write this review but someone needs to know what is happening to me and my family because of a vehicle we bought from you. And you still have it and I have no vehicle!!! Message me . I saw you help another person that was in here. My review will be really long and to the point.

Roy Couch
Jun 29, 2023

Called to request a service schedule for a very simple fix (bcm software update). If this person was the first person from Ford that I had ever dealt with, then I would have driven straight to another dealership. Customer service brings customers back to your business but I've had better service from Walmart tire than the joke of a person that answers your service phone line. I'm not sure who is running the show at freedom Ford, but whomever is there needs to get it together or find a new career, as anyone who allows this type of service to go on isn't management material.

Edit: The manager, Tim, reached out and resolved the issue in a timely manner. The employee will be reprimanded and customer service should be fixed moving forward. Due to Tim's swift actions and willingness to help resolve my issue, I have updated my review to reflect his response. Thanks for everything!

Alexis Mullins
Jun 20, 2023

Went to get a key fob programed to my vehicle, I asked the parts department if it was the right key and he said he didn't know and I could ask the service department if it was the right key, so I asked them and they said they could see but it would take about an hour, so I waited and about 30 min later I get a call saying they couldn't program it, so I went back to get the vehicle and they charged me 120 bucks for it..... for absolutely nothing that it rediculus if they would have told me they would charge me jusy to try even if it wasnt successful then i would not have dont it, I would not ever go back here again to get anything it's a bunch of scam artists!!! I'm going to tell everyone I know not to go here for anything unless they want to get ripped off

Update: my husband called them and they basically told him that they was not going to do anything about it and to get over it. I will definitely tell everyone how this place likes to run a business... ripping people off

I don't even know why they commented on this post to call them to get a resolution if they wasn't going to do anything anyway
I guess just a way to try and make them look better or something and to try to cover up how dirty they are

Willis Caudill
Apr 15, 2023

Don't waste your time or your hard earned money at this place. Was told that it would be okay to pay 500 dollars of a two thousand dollar down payment until the following week. And that the car could sit at the lot until the following week.Well the following day I got the money together called and all of a sudden they said they couldn't do that because they had 3 leads on the vehicle now. That was the rudest most disrespectful thing you could do to a customer. But I'm grateful that it happened the car was worth 11,500 and after they "helped" me from their financing department it was going to cost me double...that's almost 6 years 66 payments of 358.oo a month. Thanks freedom!!! Your lies prevented me from making a huge mistake!

Charleta Morris
Mar 16, 2023

Other than the wait time today. Which I was not in no hurry. They have always done me right. This the 2 time I have gotten a great deal on a vehicle.

randy ward
Mar 10, 2023

They used to offer free wifi but they don't anymore, they charge you to pay by credit card or debit card . Other than that they are real friendly and let you know if they notice something that you need to know about your vehicle , good service

Laura Sturgill
Dec 16, 2022

I worked with K.H. Dotson to buy my new Maverick XLT. I love it. They were easy ti work with and I walked away a happy customer.

Michael Lipps
Jul 18, 2019

They do very good work the prices are reasonable and Chris and the gang in Kwik Lane treat you right

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  • 151 Woodland Dr SW, Wise, VA 24293
  • Commercial Roofing
  • Industrial Roofing
  • Residential Roofing
  • Financing Available
  • Free Estimates
Hours
Mon7:30 AM - 9:00 PM
Tue7:30 AM - 9:00 PM
Wed7:30 AM - 9:00 PM
Thu7:30 AM - 9:00 PM
Fri7:30 AM - 9:00 PM
Sat7:30 AM - 9:00 PM
Sun7:30 AM - 9:00 PM
We Answer Frequently Asked Questions
Pricing questions
1. What is the average roof replacement cost for a residential home?
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The average roof replacement cost for a residential home typically ranges from $7,000 to $15,000, depending on factors such as roof size, chosen materials, roof pitch, and labor rates in your area. Premium materials or complex designs may increase the price.

2. How much does it usually cost to replace the roof of a commercial building?
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The cost to replace the roof of a commercial building typically ranges from $5 to $12 per square foot, depending on several factors such as roof size, material, labor rates, building type, and local code requirements.

3. What factors affect the overall roof repair cost?
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Several factors influence roof repair cost, including the extent of the damage, roof accessibility, material type, labor costs, and whether it’s a general repair or an emergency fix. Minor repairs can start around $150–$400, while major repairs may exceed $1,500.

4. What is the typical roof leak repair cost, and how is it calculated?
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Roof leak repair cost generally ranges from $300 to $800, depending on the size and location of the leak, the materials required, and labor intensity. Complex leaks involving structural repairs or interior damage will cost more.

5. What is the average flat roof repair cost for commercial buildings?
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Flat roof repair cost for commercial properties usually ranges from $500 to $3,000, depending on the roofing material (TPO, EPDM, PVC), the extent of the damage, and roof accessibility.

6. How much is the mobile home roof replacement cost compared to traditional homes?
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Mobile home roof replacement cost typically ranges from $3,000 to $8,000, making it generally more affordable than traditional home roof replacements, due to smaller size and simpler structure.

Service questions
1. Should I stay home during roof replacement?
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It's not necessary to stay home during roof replacement. Roofing work is noisy and can cause vibrations inside the house, which might be uncomfortable. Most homeowners choose to leave during major parts of the project, but our team ensures safety and keeps you updated, whether you're home or not.

2. How long does roof replacement take?
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The timeline for a roof replacement typically ranges from one to three days, depending on the size and complexity of the roof, weather conditions, and material type. Larger or more intricate roofs may take a bit longer, but we always aim for efficient, timely completion.

3. How to hire a roofing contractor?
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To hire a roofing contractor, start by researching local companies with good reviews and proper licensing. Request quotes from multiple contractors, verify their insurance and certifications, and ask for references. Always ensure you get a written contract that outlines the scope of work, timeline, and payment terms.

4. How to check if a roofing company is legit?
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Check if a roofing company is legit by verifying their business license, insurance, and local certifications. Look for memberships in professional associations, read customer reviews, and ask for recent project references. A legitimate company will be transparent and provide all documentation upon request.

5. How to choose a roofing company?
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When choosing a roofing company, consider their experience, customer reviews, warranty offerings, and quality of materials. Make sure they provide clear communication, detailed estimates, and a solid portfolio of completed projects. Local expertise is also a major advantage for understanding regional roofing needs.

6. How do you know if your roofing contractor is ripping you off?
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Warning signs that your roofing contractor might be ripping you off include vague contracts, pressure to pay large upfront deposits, lack of proper documentation, and unexplained price increases. Always ask for itemized estimates and written guarantees, and avoid contractors who avoid answering your questions directly.

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